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July 17, 2017

UTM Code: A Great Way to Track Social Media Success !

For academia, measuring the return on investment (ROI) of marketing channels is a diligent task. In the absence of proper tracking mechanism, it also becomes difficult […]
May 26, 2017
Track Your Campaign Performance Through Key Social Media Metrics

Track Your Campaign Performance Through Key Social Media Metrics

Academic institutions generally have conservative marketing budgets. Therefore, advertising ROI has to be more accountable. Through social media metrics it is now possible to monitor, measure […]

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CASE STUDIES


TESTIMONIALS

Mr. Anshuman Srivastava

One needs to understand the dynamics of digital and social media communication or perhaps even before that the platform itself.

Mr. Anshuman Srivastava

Sr. Manager - Admissions Marketing Birla Institute of Management Technology (BIMTECH)

 

2017-07-06T07:20:52+00:00

Mr. Anshuman Srivastava

Sr. Manager - Admissions Marketing Birla Institute of Management Technology (BIMTECH)

 

One needs to understand the dynamics of digital and social media communication or perhaps even before that the platform itself.

Mr. Sourabh Munjal

Social media is the source which have a very large user base and can be utilize to prosper, enhance the academic and its effectiveness. Academics has its future relying in the Social Network.

Mr. Saurabh Munjal

Assistant Professor, Department of Management IM & CS, NIMS University, Jaipur

2017-07-06T07:32:29+00:00

Mr. Saurabh Munjal

Assistant Professor, Department of Management IM & CS, NIMS University, Jaipur

Social media is the source which have a very large user base and can be utilize to prosper, enhance the academic and its effectiveness. Academics has its future relying in the Social Network.

Mr. Arvind Mallik

The use of social networking sites has been widespread have not only caught the attention of academic and industry researchers in India but also globally.

Mr. Arvind Mallik

P.E.S. Institute of Technology and Management

2017-07-06T07:34:29+00:00

Mr. Arvind Mallik

P.E.S. Institute of Technology and Management

The use of social networking sites has been widespread have not only caught the attention of academic and industry researchers in India but also globally.
Dr. Rajiv Chopra

Dr. Rajiv Chopra

In social media, we come to know about the various courses on personal development. We take into consideration the aspiration of the students and take the required measures accordingly in alliance with Delhi University rules.

Dr. Rajiv Chopra

Delhi University

2017-07-06T09:23:10+00:00

Dr. Rajiv Chopra

Delhi University

Dr. Rajiv Chopra
In social media, we come to know about the various courses on personal development. We take into consideration the aspiration of the students and take the required measures accordingly in alliance with Delhi University rules.
Dr. A. K. Sen Gupta

Dr. A. K. Sen Gupta

I think ASMA -2016 allows the practitioners / academicians / academic administrators to think through the possible potential use of social media in future for various types of applications. I take this opportunity to congratulate Team ASMA and wish they continue with similar research endeavors in future as well.

Dr. A. K. Sen Gupta

Founder and Convener Higher Education Forum (HEF)

2016-05-18T12:45:47+00:00

Dr. A. K. Sen Gupta

Founder and Convener Higher Education Forum (HEF)

Dr. A. K. Sen Gupta
I think ASMA -2016 allows the practitioners / academicians / academic administrators to think through the possible potential use of social media in future for various types of applications. I take this opportunity to congratulate Team ASMA and wish they continue with similar research endeavors in future as well.
Manoj Kumar Pandey

Manoj Kumar Pandey

Not many in education domain are aware of the power of social media. We were not different an year ago. Our social media presence and goals were not well defined. Adaptation of Social Media in Academics report (ASMA) gave the right research insights that helped us to identify our social media marketing objectives and create a distinct brand value. Today we are way forward, thanks to the entire team of ASMA!

Manoj Kumar Pandey

Chairperson Admission & Associate Professor Birla Institute of Management Technology.

2016-05-18T12:45:17+00:00

Manoj Kumar Pandey

Chairperson Admission & Associate Professor Birla Institute of Management Technology.

Manoj Kumar Pandey
Not many in education domain are aware of the power of social media. We were not different an year ago. Our social media presence and goals were not well defined. Adaptation of Social Media in Academics report (ASMA) gave the right research insights that helped us to identify our social media marketing objectives and create a distinct brand value. Today we are way forward, thanks to the entire team of ASMA!
Dr. Rohit Vishal Kumar

Dr. Rohit Vishal Kumar

With the growing digital penetration in all walks of life; it is inevitable that academia would also be affected by it. The guru shishya model has morphed substantially due to growing intervention of social media - both in and out of classroom. Academics need to accept the change. ASMA Report 2016 provides comprehensive insight into these changes and an excellent road-map for understanding how the academic landscape is changing. Congratulations to team ASMA for path-breaking work

Dr. Rohit Vishal Kumar

Associate Professor (Marketing), IMI Bhubaneswar

2016-05-30T09:28:18+00:00

Dr. Rohit Vishal Kumar

Associate Professor (Marketing), IMI Bhubaneswar

Dr. Rohit Vishal Kumar
With the growing digital penetration in all walks of life; it is inevitable that academia would also be affected by it. The guru shishya model has morphed substantially due to growing intervention of social media - both in and out of classroom. Academics need to accept the change. ASMA Report 2016 provides comprehensive insight into these changes and an excellent road-map for understanding how the academic landscape is changing. Congratulations to team ASMA for path-breaking work

Mahesh Gopalkrishan

Traditional and social media marketing both are important, one should be flexible to such changes

Mr. Mahesh Gopalkrishan

Presidency University

2017-07-06T10:58:53+00:00

Mr. Mahesh Gopalkrishan

Presidency University

Traditional and social media marketing both are important, one should be flexible to such changes

Prof. Tanmoy De

Social media is also a great platform to engage with our students as they go through the life cycle from perspective students to current students to members of our alumni community.

Prof. Tanmoy De

Associate Professor, Institute of Management & Information Science (IMIS)

2017-07-06T11:00:59+00:00

Prof. Tanmoy De

Associate Professor, Institute of Management & Information Science (IMIS)

Social media is also a great platform to engage with our students as they go through the life cycle from perspective students to current students to members of our alumni community.

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