2018 Highlights

200+

Thought Leaders & Delegates from Academia & Corporate

Unveiling

5th ASMA India Trends Study 2018

6 In-depth

Trainings & Workshops by Industry Leaders

40+

Distinguished Speakers & Panelists

Meet Our Inaugural Keynote Speakers

Shri Anil Sahasrabudhe

Chairman – All India Council for Technical Education


Dr. M. P. Jaiswal

Director, IIM Sambalpur


Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India


Sarah Joshi

Senior Product Manager - Microsoft Teams


Meet Our Valedictory Keynote Speakers

Shri K Kasturirangan

Chairman, Karnataka Knowledge Commission, Ex-Chairman - ISRO


Prof. Bhimraya Metri

Director, IIM, Trichy


Shri Bharat Lal Meena

IAS (r), Ex Additional Chief Secretary, Department of Higher Education, Govt of Karnataka


Meet Our Special Session Speakers

Dr. Manpreet Singh Manna

Director – AICTE


Ashish Gupta

Director - Modern Workplace Consumption & Education - Microsoft


Mr. Devesh Prakash

Associate Partner - EY


Meet Our Distinguished Speakers and Panelists

Dr. Bharat Agarwal

President – Vishwakarma University


Dr. S. Y. Kulkarni

Vice Chancellor - REVA University, Bangalore


Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad


Mr. Ashwin Fernandes

Regional Director for QS Intelligence Unit in Middle East North Africa South Asia


Mr. Dhananjay Singh

Director General and National Board Member, National HRD Network


Dr Kirti Mahajan

Director, International Student's Cell, Bharati Vidyapeeth


Dr. Neelesh Kumbojkar

Director, Symbiosis Center for Alumni Engagement (SCAE)


Prof. (Dr.) Chandrashekhar J. Rawandale

Director, Symbiosis Law School Noida


Mr. Swapnil Kothari

Chancellor, Renaissance University


Mr. Manish Kothari

Managing Director, ISBR


Mr. Bhupesh Daheria

CEO, Aegis School of Data Science I Founder - mUni


Dr. Vidya Priya Rao

Founder and Director – Innovatus Marketers Touchpoint LLP


Mr. Manoj Kumar Pandey

Chairperson, Media Committee - Birla Institute of Management Technology


Mr. Varun Khullar

Vice President - Business, Paytm


Mr. Durga Prasad Kakaraparthi

Solution Architect in Amazon Internet Services Private Limited


Dr. Sandeep Pachpande

Chairman - ASM Group of Institutes


Prof. Aditya Mohan Jadhav

Chairman - Admissions T. A. Pai Management Institute (TAPMI) Manipal, India


Mr. Suraj Sapra

Vice President - NoPaperForms


Dr. Vinnie Jauhari

Director Education Advocacy - Microsoft


Dr. Rajesh Panda

Director at Symbiosis Institute of Business Management, Bengaluru


Mr. Pratik Vaidya

Managing Director at Karma Management Consultants Pvt. Ltd.


Dr. A. Vinay Kumar

Director – NMIMS


Mr. Parikshit Jain

Associate Director - Grant Thornton


Dr. Atish Chattopadhyay

Director of IFIM Business School, Bangalore


Mr. Abhishek Ballabh

Co-Founder - ExtraaEdge


India's Top 30 Marketers in Education 2018 Awards

About ASMA 2018

The much-awaited 2nd Annual Convention & Awards 2018 on August 31st and September 1st is here in Bangalore!

ASMA (Adoption of Social Media in Academia) is India’s first research-based initiative which provides an industry benchmark for the academia while sharing social media best practices and helps them meet their objectives and increase the brand value.

Through expert-led panel discussions, eye-opening keynotes, engaging presentations, and awards & recognitions, ASMA Annual Convention & Awards 2018 will enthrall you with diverse and relevant content on how academic institutions can harness the power of social media for growth and global reach.

You’ll leave inspired with actionable insights about how to take your academic institutions and organization to the next level utilizing digital and social media!

Our Esteemed Advisory Board for ASMA 2018

Prof. Bhimaraya Metri

Director, IIM, Trichy


Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India


Dr. A. K. Sengupta

Founder - HEF, Director & Mentor - SIESCOMS


Prof. Kamal Jain

Dean, Academics - IIM, Indore


Dr. S.Y Kulkarni

Vice Chancellor - REVA University, Bangalore


Mr. Sudhakar Rao

Director - Branding, ICFAI Group


Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad


Prof. R. K. Mishra

Director - Institute of Public Enterprises, Hyderabad


Dr. R. Nandgopal

Director - PSG Institute of Management, Coimbatore


Agenda

  • 9:00 AM – 10:00 AM
     
  • 10:00 AM – 11:30 AM
     
  • 11:30 AM – 11:45 AM
     
  • 11:45 AM – 12:35 PM

    Learn the latest innovations, best practices and trends impacting higher education in areas such as Digital Media, Edu-Tech, New Policies, Reforms & Laws and Admissions.

  • 12:35 PM – 1:00 PM
     
  • 1:00 PM – 2:00 PM
     
  • 2:00 PM – 2:50 PM

    Social media has transformed recruitment & alumni relations forever. Come, learn from our senior HR professionals on what’s changing, and what you should do to keep up!

  • 2:50 PM – 3:10 PM
     
  • 3:10 PM – 4:00 PM

    Discover how tools & technologies like MOOC, Moodle, AI, Machine Learning, Internet of Things (IoT), etc can take higher education Institutions to the next level.

  • 4:00 PM – 4:15 PM
     
  • 4:15 PM – 4:40 PM
     
  • 4:40 PM – 5:10 PM
     
  • 5:10 PM – 6:00 PM

    Student behaviors are rapidly changing due to Digital and Social media, the way they search, discover and shortlist colleges have radically changed. Learn how your college can keep up with latest trends and technology.

  • 6:00 PM – 6:15 PM
     
  • 6:15 PM – 7:05 PM

    Unable to put your finger on what's missing in your international Student Recruitment plan? Join this expert panel to learn exactly what you’re institution is missing (and more!)

  • 7:05 PM – 8:30 PM
     
  • 8:30 PM Onwards
     
TIMENEW TECHNOLOGIESINSTITUTION / UNIVERSITY MARKETING
09.00 AM – 11.15 AMAI Classroom - Cloud in Campus by Microsoft

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. And higher Education is a critical partner in achieving that mission. Together, we share a noble purpose to help students develop the skills necessary for success in the next stage of their lifelong learning journey.

The questions around Pathways, Experiences, Signals, and Culture must be dominated by a Student-Shifted mindset. This mindset challenges entrenched norms, especially within traditional institutions operating under a Faculty First mindset. The Digital Transformation of Higher Education is centered around a shift toward more student-centered models. To bring the Digital Transformation, Microsoft is working closely with Higher Education institutions and EdTech Innovators to provide intelligent services that connect each learner with the optimal learning resources and developmental experiences to guide their lifelong learning journey and build skills in pursuit of their individual ambitions.

Student Journey Mapping by marketerstouchpoint.com

At the beginning of each academic year, colleges and universities are trying to attract the savvy college-bound generation. However, they realize traditional marketing techniques are no longer enough to attract prospective students. While most colleges have begun digital initiatives, the question is are they on track?

We give an overview of how to map out the different stages a student experience from submitting an application to the College/University through to starting their degree to their becoming an alumni actively promoting their alma mater.

The workshop provides a teaser to identify student pain points and their needs at the different stages of their association with you; in the process and look for opportunities to improve the student experience

11:15 AM – 11:30 AMTea Break and Networking
11:30 AM – 01:15 PMUnleashing BlockChain for Educators by Grant Thornton India

Blockchain, a revolutionary new technology, promises to do the opposite of what its name suggests. It is set to unblock the financial highways and unchain the non-financial world, too. This promising technology is increasingly finding application in various fields, in business as well as governance.

Grant Thornton will share how blockchain is changing business perspective and how it can improve employability & Skill of students. We will share how and why top companies are adapting to blockchain across globe. It’s a cultural Change. More than just Blockchain.

Leveraging Marketing Automation for Enrolments in Education Institutes by ExtraaEdge

The 21st century students & parents have more academic choices, search online & are digitally more aware than ever. Institutes need to embrace this new age course discovery mechanisms & be prepared for future. Primarily from a branding, digital footprint, social presence & mobile first approach. The workshop would showcase how progressive education marketing teams can leverage marketing automation, data science, predictive analytics, classification & student behavior to make data driven enrolment decisions.

01:15 PM – 02:00 PMLunch and Networking
02:00 PM – 03:00 PMCyber Security - Aegis School Of Data Science Skilling beyond University Curriculum: How to setup COE for AI, Cyber Security, Big Data, Data Science etc
  • We will talk about current market scenario
  • Process of COE of aegis and muni campus
  • Will show digital support mobile app and run lectures etc
Insights in QS Rankings & Ratings by QS IGUAGE

Through this talk, participants will become aware about the different ranking systems in the world and how rankings are done. There will be a detailed explanation about the QS ranking and rating methodology. Also, there will be insights given on how QS IGAUGE was formed and how it helps Indian institutions showcase their potential to the rest of the world.

Participants would be able to have a detailed understanding about the difference between ranking and rating and understand how to participate in both. There will also be a Q & A session.

03:30 PM – 03:45 PMTea Break and Networking
  • Please pre-book your name to attend the workshop by registering yourself.

Sponsors

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International Partner

Academic Partner

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Participating Institutes