ASMA 2018 – Agenda

The Day 1 will be brimming with excited and enthusiastic contributors from academia and corporate space to discuss, engage, collaborate and learn from panel discussions, keynotes, presentations and networking.

TimeSession Details
9:00 AM – 10:00 AMRegistration
10:00 AM – 11:30 AMInaugural Session : Digital Transformation of Higher Education: Emerging role of Social Media
11:30 AM – 11:45 AMTea Break
11:45 AM – 12:35 PMPanel Session 1

 

Digital Interventions & Innovation in Universities : The Journey ahead

Learn the latest innovations, best practices and trends impacting higher education in areas such as Digital & Social Media, Edu-Tech, New Policies, Reforms & Laws and Admissions

12:35 PM – 1:00 PMSpecial Presentation By – AICTE
1:00 PM – 2:00 PMLunch and Networking
2:00 PM – 2:50 PMPanel Session 2

 

The role of Social media in recruitment, campus hiring and alumni connect : learning and practices

Social media has transformed recruitment & alumni relations forever. Come, learn from our senior HR professionals on what’s changing, and what you should do to keep up!

2:50 PM – 3:10 PMSpecial Session By – EY value added programs – An initiative by EY Learning Solutions
3:10 PM – 4:00 PMPanel Session 3

 

Unleashing the Potential of New age technologies in higher education Institutions

Discover how tools & technologies like MOOC, Moodle, AI, Machine Learning, Internet of Things (IoT), etc can take higher education Institutions to the next level.

4:00 PM – 4:15 PMTea Break
4:15 PM – 4:40 PMSpecial Presentation By – Microsoft in Education
4:40 PM – 5:10 PMSession on AI and Digital Stack for transforming Higher education by Mr. Bhupesh Daheria
5:10 PM – 6:00PMPanel Session 4

 

Are you doing it all right? : Digital Branding and Its Impact in Higher Education

Student behaviors are rapidly changing due to Digital and Social media, the way they search, discover and shortlist colleges have radically changed. Learn how your college can keep up with latest trends and technology.

6:00 PM – 6:15 PMTea Break
6:15PM – 7:05PMPanel Session 5

 

Evolving trends in recruiting international students

Unable to put your finger on what’s missing in your international Student Recruitment plan? Join this expert panel to learn exactly what you’re institution is missing (and more!)

7:05 PM – 8:30 PMValedictory Session & Awards
8:30 PM OnwardsNetworking Dinner with Cocktail

The Day 2 is all about trainings and workshops from industry leaders and experienced professionals. These sessions will leave you enough to munch on for the rest of the year! Come, learn, discuss, apply and grow!

TIMENEW TECHNOLOGIESINSTITUTION / UNIVERSITY MARKETING
09.00 AM – 11.15 AMAI Classroom – Cloud in Campus by Microsoft

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. And higher Education is a critical partner in achieving that mission. Together, we share a noble purpose to help students develop the skills necessary for success in the next stage of their lifelong learning journey.

The questions around Pathways, Experiences, Signals, and Culture must be dominated by a Student-Shifted mindset. This mindset challenges entrenched norms, especially within traditional institutions operating under a Faculty First mindset. The Digital Transformation of Higher Education is centered around a shift toward more student-centered models. To bring the Digital Transformation, Microsoft is working closely with Higher Education institutions and EdTech Innovators to provide intelligent services that connect each learner with the optimal learning resources and developmental experiences to guide their lifelong learning journey and build skills in pursuit of their individual ambitions.

Student Journey Mapping by marketerstouchpoint.com

At the beginning of each academic year, colleges and universities are trying to attract the savvy college-bound generation. However, they realize traditional marketing techniques are no longer enough to attract prospective students. While most colleges have begun digital initiatives, the question is are they on track?

We give an overview of how to map out the different stages a student experience from submitting an application to the College/University through to starting their degree to their becoming an alumni actively promoting their alma mater.

The workshop provides a teaser to identify student pain points and their needs at the different stages of their association with you; in the process and look for opportunities to improve the student experience

11:15 AM – 11:30 AMTea Break and Networking
11:30 AM – 01:15 PMUnleashing BlockChain for Educators by Grant Thornton India

Blockchain, a revolutionary new technology, promises to do the opposite of what its name suggests. It is set to unblock the financial highways and unchain the non-financial world, too. This promising technology is increasingly finding application in various fields, in business as well as governance.

Grant Thornton will share how blockchain is changing business perspective and how it can improve employability & Skill of students. We will share how and why top companies are adapting to blockchain across globe. It’s a cultural Change. More than just Blockchain.

Leveraging Marketing Automation for Enrolments in Education Institutes by ExtraaEdge

The 21st century students & parents have more academic choices, search online & are digitally more aware than ever. Institutes need to embrace this new age course discovery mechanisms & be prepared for future. Primarily from a branding, digital footprint, social presence & mobile first approach. The workshop would showcase how progressive education marketing teams can leverage marketing automation, data science, predictive analytics, classification & student behavior to make data driven enrolment decisions.

01:15 PM – 02:00 PMLunch and Networking
02:00 PM – 03:00 PMCyber Security – Aegis School Of Data Science
Skilling beyond University Curriculum: How to setup COE for AI, Cyber Security, Big Data, Data Science etc

  • We will talk about current market scenario
  • Process of COE of aegis and muni campus
  • Will show digital support mobile app and run lectures etc
Insights in QS Rankings & Ratings by QS IGUAGE

Through this talk, participants will become aware about the different ranking systems in the world and how rankings are done. There will be a detailed explanation about the QS ranking and rating methodology. Also, there will be insights given on how QS IGAUGE was formed and how it helps Indian institutions showcase their potential to the rest of the world.

Participants would be able to have a detailed understanding about the difference between ranking and rating and understand how to participate in both. There will also be a Q & A session.

03:30 PM – 03:45 PMTea Break and Networking
  • Please pre-book your name to attend the workshop by registering yourself.