July 26, 2017

The Benefits of Using LinkedIn Groups for Academia

Social media is all about building a community of like-minded people. In an open letter issued in February this year, Mark Zuckerbergtalked about Facebook’s commitment in […]
July 17, 2017

UTM Code: A Great Way to Track Social Media Success !

For academia, measuring the return on investment (ROI) of marketing channels is a diligent task. In the absence of proper tracking mechanism, it also becomes difficult […]