May 26, 2017
Track Your Campaign Performance Through Key Social Media Metrics

Track Your Campaign Performance Through Key Social Media Metrics

Academic institutions generally have conservative marketing budgets. Therefore, advertising ROI has to be more accountable. Through social media metrics it is now possible to monitor, measure […]
May 25, 2017
Redefining Digital Marketing Landscape for Companies 2

Artificial Intelligence: Redefining Digital Marketing Landscape for Companies

When the mobile gaming phenomenon, Pokémon Go was launched in 2016, it instantly occupied the social and digital media landscape. Downloads of the app started with […]
May 22, 2017
Using Influencer Marketing in Academia To Create Pull For Millennials

Using Influencer Marketing in Academia To Create Pull For Millennials

When we think of Millennials, we think of massive influence of Information and Communications Technology (ICT) in their daily lives. By virtue of being born in […]
May 22, 2017

Academic Branding Using Social Media: Choose Your Content Wisely

People mostly recognize you for what you say and what you do. Your actions reflect your thoughts and shape your whole personality. The same happens with […]