June 14, 2018
Creating a Social Media Marketing Plan for Educational Institutions

Creating a Social Media Marketing Plan for Educational Institutions

Any promotional activity ought to be guided by a larger marketing strategy and social media usage is no exception to this rule.  A marketing plan is […]
June 13, 2018
Understanding your potential audience - The Millennials

Understanding Your Potential Audience: The Millennials

Millennials have become increasingly important in marketing, especially with the growth of digitalization. This new generation which is born between the early 1980s and the turn […]
June 5, 2018
9 Ways Universities Can Use Facebook Marketing to Connect and Engage Students

9 Ways Universities Can Use Facebook Marketing to Connect and Engage Students

Facebook is a social networking service that was created by Harvard student Mark Zuckerberg in 2004. Initially designed as a networking tool for Harvard students, it […]