July 17, 2017

UTM Code: A Great Way to Track Social Media Success !

For academia, measuring the return on investment (ROI) of marketing channels is a diligent task. In the absence of proper tracking mechanism, it also becomes difficult […]
May 26, 2017
Track Your Campaign Performance Through Key Social Media Metrics

Track Your Campaign Performance Through Key Social Media Metrics

Academic institutions generally have conservative marketing budgets. Therefore, advertising ROI has to be more accountable. Through social media metrics it is now possible to monitor, measure […]
May 25, 2017
Redefining Digital Marketing Landscape for Companies 2

Artificial Intelligence: Redefining Digital Marketing Landscape for Companies

When the mobile gaming phenomenon, Pokémon Go was launched in 2016, it instantly occupied the social and digital media landscape. Downloads of the app started with […]