Role of Content Marketing in Transforming of a Lead to Sale

A. Jaikumar and B.V. Sandhya Bala

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Harnessing Power of Digital and Analytics for Agriculture Sector in Indian Markets

Indira Priyadarsini Jagiripu and Dr. Preeti Sharma

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Digitalization and Collaborative Learning: Some Reflections

Prof. A. Jagan Mohan Reddy and Dr. Ridhi Rani

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Innovation in the Medium of Product Communication

Adarsh Somani, Dr. Swati Oberoi Dham and Dr. Pratika Mishra

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Achieving Customer Excellence through IoT Enabled Customer Service: An Empirical Validation of Connected Customer Concept

Samir Yerpude and Dr. Tarun Kumar Singhal

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A Study on Customers Perception about Digital Marketing Practices in Bollywood Movies

Nilesh Anute and Dr. Devyani Ingale

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A Case Study on NPA Management and Loan Recovery Strategy of Axis Bank, Post the Demonetisation: An Application of the McKinsey 7S Model

Robin Thomas

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Emergence of E-Catering Services Revolutionizing the Indian Railways: A Study on the IRCTC E-Catering Services (East Zone)

Madhurima Basu and Kumkum Mukherjee

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A Bird’s Eye View on Internet of Things

K. Chandra Sekhara Rao

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E-learning-virtual Learning Environment and Learning Style Preferences in India

Dr. K. Bhavana Raj and Dr. Srinivas Kolachina

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Impact of E-Commerce on MSMEs in India

Venkata Vara Prasad Janjanam and Dr. A.V.V.S. Subbalakshmi

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Artificial Intelligence and Consumer Durable Products

M.V. Benjamin, Rohit Mathur and Philip Abraham3

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Big Data: Data Never Sleeps: The Changing Shape of Marketing

Akshita Chauhan and Pritom Routh

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Alibaba: Realizing Vision

Damini Mota and Anshul Dwivedi

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Use of Gamification to Achieve Real-World Business Goals

Arun Kanade and Saurabh Dharkar

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Social Media: An Innovative Marketing Tool

Shristi Agarwal

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Application of Sentiment Analysis and Text Visualization to Explore Customer Feedback

Preeti Sharma and Promita Shakya

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The Negative Search: A Simple Way to Capture New Avenues in Sales

Sanidh Patil and Liza Pathak

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Yash Raj Films: From Print to Digital Platform

Neha Agarwal and Pooja Agarwal

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Leverage of E-Marketing: A Case Study of Reliance Jio

Dr. Kasturi Padmaja and Dr. Patrick Antony

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Gamification and Employee Engagement: Theoretical Review on the Role of HR

Dr. Naval Lawande, Rashmita Mohile and Sagarika Datta

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HR Transformation through Artificial Intelligence

Kandukuri Veena and D.P. Sharma

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Impact of Digitalisation on Transmission and Distribution in Power Sector: An Insight

Umakanta Panda and A. Ramchandra Aryasri

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Big Data: Survey, Technologies, Opportunities and Challenges

Dr. Kamal Gulati and Shantanu P. Chakraborty

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E-learning: Organizational Issues

Munmun Goswami

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Security in Social Media: Risk and Human Rights

Dr. K. Bhavana Raj and Dr. Srinivas Kolachina

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Bitcoin: An Innovative Alternative Digital Currency: An Exploratory Study

Shilpa Naresh Agarkar

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Study on Techniques to E-Branding

Himanshee Singh

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The Impact of Utilitarian and Hedonic Value on Online Shopping Behavior

Dipali Kale

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Data Analytics and its Role in Human Resource Management

Sweta Anand and Utsav Kar

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Competitive Advantage for Business Organizations using Cloud Business Intelligence: A Case of Retail Industry in India

Pavitra Sirolikar and Sudhin Haridas

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Impact of Animation & Gamification as a Combined Learning Tool vs. Traditional Learning Tools on Retention & Recalling

Bhagyashree Borbora and Dr. Suruchi Pandey

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Evolving Business Constituencies with an Interdependent Relation of Digital Advancement: Innovation and Transformation

Gaurav Chawla, Shahnavaz Kaliwala and Shubham Sovasaria

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Opportunity in the Era of Paradigmatic Shifts in Industry, Education and Demography

Krishna Kumar Narayanan

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Gentle Pogrom of the Art of Film-Making, A Prima Facie

B. Sunil and Saurav Samal