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About Conference

While many companies are experimenting with digital transformation, recent studies have shown that the enhanced competitive positioning of successful firms does not depend solely on the technologies they adopt, but, more importantly, builds on the strategies that their leaders deploy. Nonetheless, there is still a wide gap between executives’ intentions and the realization of successful digital transformation initiatives.

SIBM-ASMA International Research Conference 2019 is an ideal stage to showcase the complexities and turning it into digital opportunities by Industry 4.0. This is a golden opportunity to learn, present and disseminate authentic research work in the field of “Digital Transformation for Business Advantage”.

Broad objectives will be on the following:

  • Digital transformation empowering employees to work better, faster, and smarter.
  • Use of cutting-edge digital technology to improve engagement with Consumers and enhancing customer experience.
  • Digital technology and Data Protection – Security Policy.
  • Digital Transformation as an enabler to stay competitive.
About Conference

Meet our 2019 key speakers

Conference Mentors

Dr. S.B. Mujumdar
Founder President & Chancellor,
Symbiosis International University

Dr. Vidya Yeravdekar
Symbiosis International University

Dr. Rajani Gupte
Vice Chancellor,
Symbiosis International University

Advisory Committee

Dr. H. Chaturvedi
Alternate President Education Promotion Society for India, Director BIMTECH

Dr. A. K. Sengupta
Founder, Higher Education Forum, Director & Mentor SIESCOMS

Prof V. Venkata Ramana
Vice Chairman II, Telangana State Council for Higher Education

Dr. Ravi Kumar Jain
Director, SIBM, Hyderabad

Dr. K P Venugopala Rao
Deputy Director, SIBM, Hyderabad

Dr. Vinnie Jauhari
Director Education Advocacy - Microsoft

Dr. Subhodha Kumar
Director, Center for Data Analytics - MSCM, Fox School of Business, Temple University

Mr. Rahul Jain
Director, FMA Digital, Pune

Mr. Swapnil Jain
Director, FMA Digital, Bengaluru

Important Timeline

Abstract Submission

Confirmation of Acceptance

Full Paper Submission

Registration & Fee payment

Call For Papers

We invite faculty members from different Universities/ Institutions from India and abroad, research scholars, management practitioners, industry representatives, students of higher education, freelancer/consultants to present their work in the form of Research Papers/Practice Papers/Case Studies etc., in line with the conference theme

Why You Should Attend IRC 2019

  • Best opportunity to meet and learn from who’s who from Academia, Government, Technology And Corporate
  • Participation from renowned National and International Faculty
  • Selected research papers will be published in various SCOPUS, ISBN & ISSN listed National and International journals
  • Select research papers will get published in ASMA India Trends Study 2019
  • Cash Awards for Best Papers
  • Participate in expert-led workshops and technology sessions during the 3-day event

Conference Themes


  • Digital Strategy
  • Usability / Design
  • Geo Targeting & Optimization
  • Content Marketing


  • Mobile Marketing
  • Customer Engagement & Experience
  • Search Marketing
  • Social Media Marketing


  • Data Science & Big Data
  • Web Analytics
  • Data Privacy
  • Business Automation & AI


  • HR IS & Analytics
  • Block Chain & e-Business
  • Fintech & Financial Inclusion
  • Embracing Digital Economy

Glimpses of ASMA National Research Conference

Conference - Journal Partnership

Conference participants will get an opportunity to interact with the editors and reviewers of UGC listed Journals along with the International Journals of repute. Also the participants will get an opportunity to publish their research output in the ASMA Annual Trend Study 2019 - 2020. Authors of a select outstanding papers presented at the conference, and published in the conference proceedings, will be given an opportunity to revise, update and resubmit their papers for a fast track review and consideration in the appropriate journals.

Best Paper

The best paper of each section will be selected and their author(s) will receive a corresponding Award Certificate. Author(s) of the best 25% papers presented in the conference will be invited to adapt their papers in the respective journals and ASMA Trend Study 2019 - 2020. Only full papers submitted before the deadline will be eligible for the award and subsequent publications.


ASMA partnership with the contributors will be nurtured further in order to disseminate knowledge in the digital learning and development space. In order to make it more meaningful, we shall be hosting few specialized workshops in collaboration with prestigious organizations and industry bodies on variety of subject areas. The details of which will be announced shortly.

Registration and Fees

Academicians 2500
Research Scholars 2000
Students 1000
Industry Professionals 4500
Paper in Absentia 3000
Foreign Participants/Delegates USD 200

For Abstract/Paper Submission