RECENT BLOGS
January 8, 2019
Published by Rahul Jain
Digital marketing has had deep impact on not just higher education marketing but higher education as a whole. Most academic institutions worldwide are now using digital […]
January 8, 2019
Published by Swapnil Jain
Since its evolution, social media has proved to be an effective tool to measure return on marketing investment. But how do you do it is the […]
EXPERT INSIGHTS FOR ACADEMIA
FEATURED ARTICLES
December 11, 2018
October 3, 2018Strategic Importance of Social Media Tools and Platforms For Academic Leadership And Learning
Published by MNVVK Chaitanya
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September 6, 2018Emerging Role of Technology in Boosting Student Admissions
Published by Sushil Mundada & Abhishek Ballabh
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CASE STUDIES
December 18, 2018
December 11, 2018
November 20, 2018Capitalizing Alumni Advocacy for Building Brand : A Case Study of ISBR Business School- ASMA
Published by Swapnil Jain
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November 19, 2018
TESTIMONIALS
Manoj Kumar Pandey
Not many in education domain are aware of the power of social media. We were not different an year ago. Our social media presence and goals were not well defined. Adaptation of Social Media in Academics report (ASMA) gave the right research insights that helped us to identify our social media marketing objectives and create a distinct brand value. Today we are way forward, thanks to the entire team of ASMA!
Manoj Kumar Pandey
Chairperson Admission & Associate Professor Birla Institute of Management Technology.
2016-05-18T12:45:17+00:00
Manoj Kumar Pandey
Chairperson Admission & Associate Professor Birla Institute of Management Technology.
https://www.asmaindia.in/blog/testimonial-item/testimonial/
Dr. A. K. Sen Gupta
I think ASMA -2016 allows the practitioners / academicians / academic administrators to think through the possible potential use of social media in future for various types of applications. I take this opportunity to congratulate Team ASMA and wish they continue with similar research endeavors in future as well.
Dr. A. K. Sen Gupta
Founder and Convener Higher Education Forum (HEF)
2016-05-18T12:45:47+00:00
Dr. A. K. Sen Gupta
Founder and Convener Higher Education Forum (HEF)
https://www.asmaindia.in/blog/testimonial-item/testimonial-2/
Dr. Rohit Vishal Kumar
With the growing digital penetration in all walks of life; it is inevitable that academia would also be affected by it. The guru shishya model has morphed substantially due to growing intervention of social media - both in and out of classroom. Academics need to accept the change. ASMA Report 2016 provides comprehensive insight into these changes and an excellent road-map for understanding how the academic landscape is changing. Congratulations to team ASMA for path-breaking work
Dr. Rohit Vishal Kumar
Associate Professor (Marketing), IMI Bhubaneswar
2016-05-30T09:28:18+00:00
Dr. Rohit Vishal Kumar
Associate Professor (Marketing), IMI Bhubaneswar
https://www.asmaindia.in/blog/testimonial-item/dr-prasad-teegalapelly/
Mr. Anshuman Srivastava
One needs to understand the dynamics of digital and social media communication or perhaps even before that the platform itself.
Mr. Anshuman Srivastava
Sr. Manager - Admissions Marketing Birla Institute of Management Technology (BIMTECH)
2017-07-06T07:20:52+00:00
Mr. Anshuman Srivastava
Sr. Manager - Admissions Marketing Birla Institute of Management Technology (BIMTECH)
https://www.asmaindia.in/blog/testimonial-item/mr-anshuman-srivastava/
Mr. Sourabh Munjal
Social media is the source which have a very large user base and can be utilize to prosper, enhance the academic and its effectiveness. Academics has its future relying in the Social Network.
Mr. Saurabh Munjal
Assistant Professor, Department of Management IM & CS, NIMS University, Jaipur
2017-07-06T07:32:29+00:00
Mr. Saurabh Munjal
Assistant Professor, Department of Management IM & CS, NIMS University, Jaipur
https://www.asmaindia.in/blog/testimonial-item/mr-sourabh-munjal/
Mr. Arvind Mallik
The use of social networking sites has been widespread have not only caught the attention of academic and industry researchers in India but also globally.
Mr. Arvind Mallik
P.E.S. Institute of Technology and Management
2017-07-06T07:34:29+00:00
Mr. Arvind Mallik
P.E.S. Institute of Technology and Management
https://www.asmaindia.in/blog/testimonial-item/mr-arvind-mallik/
Dr. Rajiv Chopra
In social media, we come to know about the various courses on personal development. We take into consideration the aspiration of the students and take the required measures accordingly in alliance with Delhi University rules.
Dr. Rajiv Chopra
Delhi University
2017-07-06T09:23:10+00:00
Dr. Rajiv Chopra
Delhi University
https://www.asmaindia.in/blog/testimonial-item/dr-rajiv-chopra-delhi-university/
Dr. Tanmoy De
Social media is also a great platform to engage with our students as they go through the life cycle from perspective students to current students to members of our alumni community.
Dr. Tanmoy De
Associate Professor, Institute of Management & Information Science (IMIS)
2017-07-06T11:00:59+00:00
Dr. Tanmoy De
Associate Professor, Institute of Management & Information Science (IMIS)
https://www.asmaindia.in/blog/testimonial-item/dr-tanmoy-de/
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