3rd ASMA Annual Convention & Awards 2019 at Hotel Sahara Star, Mumbai on September 16-17, 2019

2019 Spotlight


Thought Leaders & Delegates from Academia , EduTech, Govt & Corporate

Top 30 Marketers

India’s Top 30 Marketers in Education 2019


Illuminating Panels, Sessions & Workshops On Cutting Edge Topics


Distinguished Speakers & Panelists


Longest Serving Director Award 2019


Digital Transformation Index 2019


Award for Internationalization of Indian Institutions


Virtual Robotic Assistance

AIM-ASMA Lifetime Achievement Award 2019

We’re humbled to confer this award to:

Father E. Abraham S.J.

Ex. Director, XLRI

AIM-ASMA Longest Serving VC/ Director Award 2019

We’re humbled to confer this award to:

Dr. Rajan Saxena

Vice Chancellor, SVKM’s NMIMS Deemed to be University

Dr. Y.K. Bhushan

Vice Chancellor, ICFAI University, Meghalaya HQ Hyderabad

Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India

Dr. Uday Salunkhe

Group Director, WE School

Dr. Asha Pachpande

Director, ASM's IBMR Chinchwad; Secretary, Audyogik Shikshan Mandal (ASM)

Dr. Karuna Jain

Director, National Institute of Industrial Engineering (NITIE), Mumbai

Meet Our 2019 Distinguished Speakers

Prof. Anil Sahasrabudhe

Chairman, All India Council of Technical Education

Dr. Jagdish N. Sheth

Professor, Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University

Prof. Dr. Manikrao Salunkhe

President, Association of Indian Universities; Vice Chancellor, Bharati Vidyapeeth (Deemed to be University), Pune

Dr. Ganesh Natarajan

Chairman, 5F World

Dr. A. K. Sengupta

Founder - Higher Education Forum

Prof. Bhimaraya Metri

Director, IIM, Trichy

Dr. M. P. Jaiswal

Director, IIM Sambalpur

Mr. Vishnu Prakash

Former High Commissioner of India to Canada/ Former Ambassador of India to South Korea

Dr. Suresh K Goel

Former Director General of the Indian Council of Cultural Relations (ICCR); Former Ambassador of India to Lao People's Democratic Republic

Mr. Sunil Jain

Industry Fellow, University of Petroleum & Energy Studies, Dehradun; Former Ambassador of India to Kuwait and Turkmenistan.

Dr. M. K. Vajpayee

Co-Chairman, ASSOCHAM National Council on Education

Dr. Vidya Yeravdekar

Pro Chancellor, Symbiosis International University & Principal Director, Symbiosis Society

Dr. Sanjay Padode

Secretary, CDE Society, Bengaluru

Dr. Sandeep Sancheti

Vice Chancellor, SRM Institute of Science & Technology

Dr. S. Y. Kulkarni

Vice Chancellor - REVA University, Bangalore

Dr. Pankaj Gupta

President, IIHMR University

Dr. Suku Bhaskaran

President, G D Goenka University

Prof. RSS Mani

Vice President, ITM Group of Institutions

Dr. E. B. Khedkar

Vice Chancellor, Ajeenkya DY Patil University

Dr. Sanjay Srivastava

Vice Chancellor - Manav Rachna International Institute Of Research And Studies

Dr. C. Raj Kumar

Founding Vice Chancellor, O.P. Jindal Global University

Mr. Abhishek Mohan Gupta

Pro Chancellor, Jagran Lakecity University, Bhopal

Mr. Sudhakar Rao

Director - Branding, ICFAI Group

Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad

Mr. George Paul

Dean (Academics), XIME Kochi

Dr. Rajesh Panda

Director, SIBM Bangalore

Dr. Vijay Kumar Chandrasekaran

Director - International Relations, Vellore Institute of Technology (VIT)

Mr. Aman Mittal

Additional Director, Lovely Professional University

Mr. Swapnil Kothari

Chancellor, Renaissance University

Dr. Sandeep Pachpande

Chairman, ASM Group of Institutes

Prof. Dr. Sanjay B Chordiya

Founder President & Chairman, Suryadatta Group of Institutes

Prof. Aruna Katara

President, HOPE Foundation and Research Centre

Dr. Ramachandra V. Pujeri

Dean-Director, MIT Art Design and Technology, University, Pune

Dr. Bigyan Verma

Director - SIES College of Management Studies

Mr. Manish Kothari

Managing Director, ISBR

Mr. Vishesh Chandrashekhar

Director, Acharya Institutes, Bangalore

Mr. Senthil Kumar

Former Director, SRM University Sonepat, Delhi NCR

Mr. Rishi Kapal

Stanford LEAD Alumni | Edtech Specialist | Author

Mr. Sanjeev Bolia

Founder and Managing Director, Afairs Exhibitions & Media Pvt. Ltd.

Mr. Sahil Chalana

Founder, Collegedunia.com

Mr. Rakesh Ranjan

Managing Director, GTCS Global Ventures

Mr. Sujit Das Biswas

Co-Founder of ORAI

Mr. Bhupesh Daheria

Founder, Aegis School of Data Science/ mUni Campus

Mr. Jayant Shah

Executive Director, Academy of Indian Marketing

Mr. Ashwin Fernandes

Regional Director for QS Intelligence Unit in Middle East, North Africa & South Asia, CEO for QS IGAUGE

Mr. Vivek Shukla

Director & CEO, Afairs Exhibitions & Media Pvt. Ltd.

Mr. Phalgun Kompalli

Co-Founder, upGrad

Mr. Vivek Jain

Chief Business Officer- Shiksha.com and Naukri FastForward

Mr. Nilesh Patel

CEO, Leadsquared

Mr. Sushil Mundada

Founder - ExtraaEdge

Dr. D. Prasanth Nair

Co-founder of Asynithis (Indus Partners)

Mr. Paresh Masade

Founder & Managing Director, Vaave

Mr. Gavesh Muntha

Director, Enterprise & Partnership Business, Simplilearn

Ms. Swati Mishra

Partner Manager, Channel Sales, Google India

Mr. Utkarsh Lokesh

Founder - EdTechReview

Prof. Chanchal Kushwaha

Chairperson - Admissions, BIMTECH

Mr. Jamir Mulla

Assistant Head - Business Development Symbiosis Centre For Distance Learning

Dr. Paritosh Basu

Senior Professor and Chairperson of MBA (Law), NMIMS School of Business Management

Dr. Yogesh Velankar

Consultant - Academia & Industry

Mr. Kush Ahuja

Head of Business Development - ACCA Global

Mr. Akram Singh Lamba

Product Head - Media and Digital Marketing, Times Professional Learning (Times Group)

Mr. Robinh Sharma

Head - Customer Success, Careers 360

Mr. Ashwin Srisailam

Former Monk, Public Speaker, and Sony Artist in New York

Mr. Swapnil Jain

Director, FMA Digital

Aditya Pachpande

Child Prodigy and Young Innovator

Why Attend
Celebrating Digital Transformation of Academia

Welcome to India’s biggest confluence of best minds from Academia, EduTech, Govt and Corporate discussing Digital Transformation of Academia!

Enlightening Panels & Speakers

Enlightening Panels & Speakers - ASMA 2019

Get set for 2 days of non-stop learning and networking. Meet and learn from 200+ thought leaders & senior delegates through enlightening keynote addresses, highly focused panel discussions, expert-led workshops, awards and recognitions and much more that will act as a trigger for academic growth.

Be a part of the conference where brightest minds bring and discuss the best ideas, insights and experiences.

Enlightening Panels & Speakers - ASMA 2019
Workshops by Industry Leaders - ASMA 2019

Workshops by Industry Leaders

Workshops by Industry Leaders - ASMA 2019

What impact will the emerging technologies such as AI, ML, AR/VR, Voice, digital platforms have on Higher Education? What is the perfect way for universities to embrace internationalization? What will be the impact of voice search on Higher education? How university and institution ratings influence decision making among students and parents?

Get ready for an explosion of actionable insights from an enviable line-up of workshops from industry leaders.

New Launches (Yay!)

New Launches in ASMA 2019

ASMA feels proud to announce launch of these two significant new initiatives at our upcoming conference.

  • ORAI, AI-based Virtual Robotic Assistance: Meet ORAI, your new AI-based Virtual Robotic Assistance, specially designed for higher educational institutions. It’s the world’s first lead filtering AI bot, whose ML algorithm qualifies in segmenting the leads. Save the time of your counselor in reaching out to qualified leads, let ORAI do all the work. Close your Admissions process intelligently and swiftly!
  • AIM-ASMA Digital Transformation Index: Constituted in collaboration with Academy of Indian Marketing (AIM), this is a one-of-its-kind index that provides framework to rank universities and institutions on their technology adoption.
  • Top 50 EduTech Tools For Higher Education 2019, powered by EdTechReview: We’re publishing an exclusive report of best-in-class tools, aimed at helping the key academic decision makers select the right technology tools for their higher education institutions and universities for transformation.
New Launches in ASMA 2019
Awards & Recognitions - ASMA 2019

Awards & Recognitions

Awards & Recognitions - ASMA 2019

Higher Education is replete with trail-blazers. There are those who have inspired a generation by meticulously transforming academia. Then there are trendsetters in education marketing, who with their sharp marketing acumen are triggering admissions and strengthening brands of institutions. Then there are institutions/ universities who have integratedglobal excellence, foreign exposure and intercultural dimension and built an international reputation for themselves.

  • Conferring ‘Longest Serving Director Award’ in association with Academy of India Marketing (AIM): ASMA in collaboration with AIM is honoring seasoned academicians who have made immense contributions during their lifetimes of extraordinary significance to the field of education.
  • Afairs-ASMA Award for Internationalization of Indian Institutions. This segment will have various categories of awards to recognize the good work done by various universities in India.
  • Top 30 Marketers in Education Award 2019: In our 2nd edition, we award 2019’s thirty most talented and dedicated education marketers in higher education.

This September 16th, 2019, we will be honoring their talent and recognizing their contributions. Stay tuned!

2019 Agenda

08:00 AM – 09:00 AM


09:00 AM – 11:00 AM

Inaugural Session

11:00 AM – 11:15 AM

Tea Break

11:15 AM – 12:15 PM

Panel 1:

Future Marketing Trends an Institution Should Adopt in 2020

12:15 PM – 12:30 PM

Spotlight Session 1

Mr. Nilesh Patel (CEO, Leadsquared)

12:30 PM – 12:45 PM

Spotlight Session 2:

The Future of AI-powered Conversational Marketing for Academia (Mr. Sujit Das Biswas, Co-Founder of ORAI)

12:45 PM – 01:00 PM

Spotlight Session 3:

Aditya Pachpande (Child Prodigy and Young Innovator)

01:00 PM – 02:00 PM

Lunch and Networking

02:00 PM – 03:00 PM

Panel 2:

Digital Technologies Changing Face Of Higher Education: Emergence of AI

03:00 PM – 03:15 PM

Spotlight Session 4:

Ms. Swati Mishra (Partner Manager, Channel Sales, Google India)

03:15 PM – 04:00 PM

Panel 3:

India’s Competitive Advantage in the Global Education Market – Review and Insights by Former Ambassadors of India

04:00 PM – 5:00 PM

Panel 4:

Building India as a Destination for Excellence in Higher Education through Internationalisation

05:00 PM – 05:30 PM

High Tea Break

05:30 PM – 05:50 PM

Spotlight Sessions 5:

Mr. Bhupesh Daheria (CEO, Aegis School of Data Science; Founder, mUni Campus)

05:50 PM – 06:00 PM

Spotlight Sessions 6:

Mr. Rakesh Ranjan (GTCS Global)

06:00 PM – 07:00 PM

Panel 5:

Fireside Chat with Sudhakar Rao – Future of Education Portals

07:00 PM – 09:00 PM

Valedictory Session & Awards

9:00 PM Onwards

Networking Dinner with Cocktail



10.00AM – 11.00AM

Workshop 1

Robotics Process Automation Workshop (Grant Thornton)

Panel 1

Are We Campus Ready for International Students?

11.00AM -11.15PM

Spotlight Session 1

Building an Institutional Brand Online – A BIMTECH Case

11:15 AM-12.00 PM

Workshop 2

Pathway to global visibility and excellence (QS IGAUGE)

Panel 2

How Academia Can Meet The Changing Needs Of Corporate?

12:00 PM-12:15 PM

Spotlight Session 2

Grant Thornton

12.15PM – 1.00PM

Workshop 3

The Future Trends in Education Marketing (ExtraaEdge)

Panel 3

Digital Intervention in Executive Education

1.00PM -2.00PM

Lunch Break

2.00PM – 2.50PM

Workshop 4

Influencer Marketing (TimesPro)
Product Head – Media and Digital Marketing, Times Professional Learning (Times Group)

Panel 4

Impact of Digital In Learning & Pedagogy

2.50PM -3.00PM

Spotlight Session 3:

Mr. Ashwin Srisailam

3.00PM – 4.00PM

Workshop 5

How You Can Drive Up Admissions Using AI-powered Virtual Robotic Assistant (O’Rai)

Panel 5

Transforming Alumni Engagement & Placements in Higher Education 2.0

Vote Of Thanks!

Meet Our 2019 Partners & Supporters

Presented By

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Strategic Partner

Afairs Logo

Intelligence Partner

Research Partner

Gold Partner

BIMTECH - Birla Institute of Management Technology

Silver Partner

Learning Partner

EdTech Partner

EdTechReview Logo

Marketing Automation Partner

Technology Partner

Network Partner

HR Community Partner

National HRD Logo

Knowledge Partner

Academy of Indian Marketing
Higher Education Forum Logo
Simplilearn Logo

Publishing Partner

Excel India Publishers Logo

Associate Partner

Carrer Magazine - Dialogue India Logo

Event Partner

Seven 7 Sounds

Academic Partners

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Himalayan University Logo
IIM Sambalpur Logo
International Institute of Information Technology
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SIES College of Management Studies Logo
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