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2019 Spotlight


Thought Leaders & Delegates from Academia , EduTech, Govt & Corporate

Top 30 Marketers

India’s Top 30 Marketers in Education 2019


Illuminating Panels & Workshops By Industry Leaders


Distinguished Speakers & Panelists


Longest Serving Director Award 2019


Digital Transformation Index 2019


Award for Internationalization of Indian Institutions


The Voice Bot for Academia

Meet Our Esteemed Advisory Board for ASMA 2019

Dr. Jagdish N. Sheth

Charles H. Kellstadt Chair of Marketing in the Goizueta Business School at Emory University

Prof. Bhimaraya Metri

Director, IIM, Trichy

Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India

Dr. A. K. Sengupta

Founder - HEF, Director & Mentor - SIESCOMS

Dr. M. P. Jaiswal

Director, IIM Sambalpur

Prof. Kamal Jain

Dean, Academics - IIM, Indore

Dr. S.Y Kulkarni

Vice Chancellor - REVA University, Bangalore

Mr. Sudhakar Rao

Director - Branding, ICFAI Group

Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad

Dr. R. Nandgopal

Director – XIME Kochi

Mr. Jayant Shah

Executive Director, Academy of Indian Marketing

Ashwin Fernandes

Regional Director for QS Intelligence Unit in Middle East, North Africa & South Asia, CEO for QS IGAUGE

Meet Our 2019 Distinguished Speakers

Prof Anil Sahasrabudhe

Chairman, All India Council of Technical Education

Dr AK Sengupta

Founder, Higher Education Forum; Mentor - SIESCOMS

Dr Ganesh Natarajan

Chairman, 5F World

Dr E B Khedkar

Vice Chancellor, Ajeenkya DY Patil University

Dr. Sandeep Sancheti

President, Association of Indian Universities (Under Ministry of HRD, Government of India); Vice Chancellor, SRM Institute of Science & Technology

Dr Ramachandra V Pujeri

Dean-Director, MIT Art Design and Technology, University, Pune

Mr. Swapnil Kothari

Chancellor, Renaissance University

Prashanth Mohan

Head of Marketing, HubSpot India

Why Attend
Celebrating Digital Transformation of Academia

Welcome to India’s biggest confluence of best minds from Academia, EduTech, Govt and Corporate discussing Digital Transformation of Academia!

Enlightening Panels & Speakers

Get set for 2 days of non-stop learning and networking. Meet and learn from 200+ thought leaders & senior delegates through enlightening keynote addresses, highly focused panel discussions, expert-led workshops, awards and recognitions and much more that will act as a trigger for academic growth.

Be a part of the conference where brightest minds bring and discuss the best ideas, insights and experiences.

Workshops by Industry Leaders

What impact will the emerging technologies such as AI, ML, AR/VR, Voice, digital platforms have on Higher Education? What is the perfect way for universities to embrace internationalization? What will be the impact of voice search on Higher education? How university and institution ratings influence decision making among students and parents?

Get ready for an explosion of actionable insights from an enviable line-up of workshops from industry leaders.

New Launches (Yay!)

ASMA feels proud to announce launch of these two significant new initiatives at our upcoming conference.

  • XBOTIC, The Voice Bot for Academia: Conceived and developed by e2eProjects, XBOTIC is created to help academia streamline their work processes, significantly increase productivity and greatly save on cost. It will be the one technology you CAN’T afford to miss.
  • AIM-ASMA Digital Transformation Index: Constituted in collaboration with Academy of Indian Marketing (AIM), this is a one-of-its-kind index that provides framework to rank universities and institutions on their technology adoption.
  • 6th ASMA India Trends Study 2019: Continuing our yearly publication with more gusto, this edition will capture best actionable insights for academia in the form of case studies, best practices, illuminating interviews, emerging trends, research and more.

Awards & Recognitions

Higher Education is replete with trail-blazers. There are those who have inspired a generation by meticulously transforming academia. Then there are trendsetters in education marketing, who with their sharp marketing acumen are triggering admissions and strengthening brands of institutions. Then there are institutions/ universities who have integratedglobal excellence, foreign exposure and intercultural dimension and built an international reputation for themselves.

  • Conferring ‘Longest Serving Director Award’ in association with Academy of India Marketing (AIM): ASMA in collaboration with AIM is honoring seasoned academicians who have made immense contributions during their lifetimes of extraordinary significance to the field of education.
  • Afairs-ASMA Award for Internationalization of Indian Institutions. This segment will have various categories of awards to recognize the good work done by various universities in India.
  • Top 30 Marketers in Education Award 2019: In our 2nd edition, we award 2019’s thirty most talented and dedicated education marketers in higher education.

This September 16th, 2019, we will be honoring their talent and recognizing their contributions. Stay tuned!

2019 Agenda

  • 9:00 AM – 10:00 AM
  • 10:00 AM – 11:30 AM
  • 11:30 AM – 11:45 AM
  • 11:45 AM – 12:45 PM
  • 12:45 PM – 1:00 PM
  • 1:00 PM – 2:00 PM
  • 2:00 PM – 3:00 PM
  • 3:00 PM – 3:15 PM
  • 3:15 PM – 4:15 PM
  • 4:15 PM – 4:30 PM
  • 4:30 PM – 5:30 PM
  • 5:30 PM – 5:45 PM
  • 5:45 PM – 6:45 PM
  • 6:45 PM – 8:15 PM
  • 8:15 PM Onwards
Workshop 1: Marketing Automation Panel 1: Afairs-ASMA Session Internationalization
Workshop 2: QS iGAUGE Panel 2: Importance of Digital in Propagation of Research
Workshop 3: XBOTIC: Bot Building (e2e Projects) Panel 3: Digital Intervention in Executive Education
Workshop 4: Proposed Facebook/ LinkedIn Workshop Panel 4: Impact of Digital In Learning & Pedagogy and Alumni Engagement
Workshop 5: How To Optimize Your Website For Voice Search (FMA Digital) Panel 5: Transforming Alumni Engagement in Higher Education 2.0
Workshop 6: Edutech topic 2: alumni engagement

Meet Our 2019 Partners & Supporters

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Knowledge Partner

Marketing Automation Partner

Technology Partner

EdTech Partner

Publishing Partner

International Partner

Network Partner

ChatBot Partner

Robotic Automation Partner

Our Previous Sponsors & Partners

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