2018 Highlights


Thought Leaders & Delegates from Academia & Corporate


5th ASMA India Trends Study 2018

6 In-depth

Trainings & Workshops by Industry Leaders


Distinguished Speakers & Panelists

Meet Our Inaugural Keynote Speakers

Shri Anil Sahasrabudhe

Chairman – All India Council for Technical Education

Dr. M. P. Jaiswal

Director, IIM Sambalpur

Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India

Sarah Joshi

Senior Product Manager - Microsoft Teams

Meet Our Valedictory Keynote Speakers

Shri K Kasturirangan

Chairman, Karnataka Knowledge Commission, Ex-Chairman - ISRO

Prof. Bhimraya Metri

Director, IIM, Trichy

Shri Bharat Lal Meena

IAS (r), Ex Additional Chief Secretary, Department of Higher Education, Govt of Karnataka

Meet Our Special Session Speakers

Dr. Manpreet Singh Manna

Director – AICTE

Ashish Gupta

Director - Modern Workplace Consumption & Education - Microsoft

Mr. Devesh Prakash

Associate Partner - EY

Meet Our Distinguished Speakers and Panelists

Dr. Bharat Agarwal

President – Vishwakarma University

Dr. S. Y. Kulkarni

Vice Chancellor - REVA University, Bangalore

Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad

Mr. Ashwin Fernandes

Regional Director for QS Intelligence Unit in Middle East North Africa South Asia

Mr. Dhananjay Singh

Director General and National Board Member, National HRD Network

Dr Kirti Mahajan

Director, International Student's Cell, Bharati Vidyapeeth

Dr. Neelesh Kumbojkar

Director, Symbiosis Center for Alumni Engagement (SCAE)

Prof. (Dr.) Chandrashekhar J. Rawandale

Director, Symbiosis Law School Noida

Mr. Swapnil Kothari

Chancellor, Renaissance University

Mr. Manish Kothari

Managing Director, ISBR

Mr. Bhupesh Daheria

CEO, Aegis School of Data Science I Founder - mUni

Dr. Vidya Priya Rao

Founder and Director – Innovatus Marketers Touchpoint LLP

Mr. Manoj Kumar Pandey

Chairperson, Media Committee - Birla Institute of Management Technology

Mr. Varun Khullar

Vice President - Business, Paytm

Mr. Durga Prasad Kakaraparthi

Solution Architect in Amazon Internet Services Private Limited

Dr. Sandeep Pachpande

Chairman - ASM Group of Institutes

Prof. Aditya Mohan Jadhav

Chairman - Admissions T. A. Pai Management Institute (TAPMI) Manipal, India

Mr. Suraj Sapra

Vice President - NoPaperForms

Dr. Vinnie Jauhari

Director Education Advocacy - Microsoft

Dr. Rajesh Panda

Director at Symbiosis Institute of Business Management, Bengaluru

Mr. Pratik Vaidya

Managing Director at Karma Management Consultants Pvt. Ltd.

Dr. A. Vinay Kumar

Director – NMIMS

Mr. Parikshit Jain

Associate Director - Grant Thornton

Dr. Atish Chattopadhyay

Director of IFIM Business School, Bangalore

Mr. Abhishek Ballabh

Co-Founder - ExtraaEdge

ASMA Distinguished Marketers Awards 2018 Logo

India's Top 30 Marketers in Education 2018 Awards

About ASMA 2018

The much-awaited 2nd Annual Convention & Awards 2018 on August 31st and September 1st is here in Bangalore!

ASMA (Adoption of Social Media in Academia) is India’s first research-based initiative which provides an industry benchmark for the academia while sharing social media best practices and helps them meet their objectives and increase the brand value.

Through expert-led panel discussions, eye-opening keynotes, engaging presentations, and awards & recognitions, ASMA Annual Convention & Awards 2018 will enthrall you with diverse and relevant content on how academic institutions can harness the power of social media for growth and global reach.

You’ll leave inspired with actionable insights about how to take your academic institutions and organization to the next level utilizing digital and social media!

Our Esteemed Advisory Board for ASMA 2018

Prof. Bhimaraya Metri

Director, IIM, Trichy

Dr. H. Chaturvedi

Director BIMTECH, Alternate President Education Promotion Society for India

Dr. A. K. Sengupta

Founder - HEF, Director & Mentor - SIESCOMS

Prof. Kamal Jain

Dean, Academics - IIM, Indore

Dr. S.Y Kulkarni

Vice Chancellor - REVA University, Bangalore

Mr. Sudhakar Rao

Director - Branding, ICFAI Group

Dr. Ravi Kumar Jain

Director, SIBM, Hyderabad

Prof. R. K. Mishra

Director - Institute of Public Enterprises, Hyderabad

Dr. R. Nandgopal

Director - PSG Institute of Management, Coimbatore


  • 9:00 AM – 10:00 AM
  • 10:00 AM – 11:30 AM
  • 11:30 AM – 11:45 AM
  • 11:45 AM – 12:35 PM

    Learn the latest innovations, best practices and trends impacting higher education in areas such as Digital Media, Edu-Tech, New Policies, Reforms & Laws and Admissions.

  • 12:35 PM – 1:00 PM
  • 1:00 PM – 2:00 PM
  • 2:00 PM – 2:50 PM

    Social media has transformed recruitment & alumni relations forever. Come, learn from our senior HR professionals on what’s changing, and what you should do to keep up!

  • 2:50 PM – 3:10 PM
  • 3:10 PM – 4:00 PM

    Discover how tools & technologies like MOOC, Moodle, AI, Machine Learning, Internet of Things (IoT), etc can take higher education Institutions to the next level.

  • 4:00 PM – 4:15 PM
  • 4:15 PM – 4:40 PM
  • 4:40 PM – 5:10 PM
  • 5:10 PM – 6:00 PM

    Student behaviors are rapidly changing due to Digital and Social media, the way they search, discover and shortlist colleges have radically changed. Learn how your college can keep up with latest trends and technology.

  • 6:00 PM – 6:15 PM
  • 6:15 PM – 7:05 PM

    Unable to put your finger on what's missing in your international Student Recruitment plan? Join this expert panel to learn exactly what you’re institution is missing (and more!)

  • 7:05 PM – 8:30 PM
  • 8:30 PM Onwards
09.00 AM – 11.15 AMAI Classroom - Cloud in Campus by Microsoft

Microsoft’s mission is to empower every person and every organization on the planet to achieve more. And higher Education is a critical partner in achieving that mission. Together, we share a noble purpose to help students develop the skills necessary for success in the next stage of their lifelong learning journey.

The questions around Pathways, Experiences, Signals, and Culture must be dominated by a Student-Shifted mindset. This mindset challenges entrenched norms, especially within traditional institutions operating under a Faculty First mindset. The Digital Transformation of Higher Education is centered around a shift toward more student-centered models. To bring the Digital Transformation, Microsoft is working closely with Higher Education institutions and EdTech Innovators to provide intelligent services that connect each learner with the optimal learning resources and developmental experiences to guide their lifelong learning journey and build skills in pursuit of their individual ambitions.

Student Journey Mapping by marketerstouchpoint.com

At the beginning of each academic year, colleges and universities are trying to attract the savvy college-bound generation. However, they realize traditional marketing techniques are no longer enough to attract prospective students. While most colleges have begun digital initiatives, the question is are they on track?

We give an overview of how to map out the different stages a student experience from submitting an application to the College/University through to starting their degree to their becoming an alumni actively promoting their alma mater.

The workshop provides a teaser to identify student pain points and their needs at the different stages of their association with you; in the process and look for opportunities to improve the student experience

11:15 AM – 11:30 AMTea Break and Networking
11:30 AM – 01:15 PMUnleashing BlockChain for Educators by Grant Thornton India

Blockchain, a revolutionary new technology, promises to do the opposite of what its name suggests. It is set to unblock the financial highways and unchain the non-financial world, too. This promising technology is increasingly finding application in various fields, in business as well as governance.

Grant Thornton will share how blockchain is changing business perspective and how it can improve employability & Skill of students. We will share how and why top companies are adapting to blockchain across globe. It’s a cultural Change. More than just Blockchain.

Leveraging Marketing Automation for Enrolments in Education Institutes by ExtraaEdge

The 21st century students & parents have more academic choices, search online & are digitally more aware than ever. Institutes need to embrace this new age course discovery mechanisms & be prepared for future. Primarily from a branding, digital footprint, social presence & mobile first approach. The workshop would showcase how progressive education marketing teams can leverage marketing automation, data science, predictive analytics, classification & student behavior to make data driven enrolment decisions.

01:15 PM – 02:00 PMLunch and Networking
02:00 PM – 03:00 PMCyber Security - Aegis School Of Data Science Skilling beyond University Curriculum: How to setup COE for AI, Cyber Security, Big Data, Data Science etc
  • We will talk about current market scenario
  • Process of COE of aegis and muni campus
  • Will show digital support mobile app and run lectures etc
Insights in QS Rankings & Ratings by QS IGUAGE

Through this talk, participants will become aware about the different ranking systems in the world and how rankings are done. There will be a detailed explanation about the QS ranking and rating methodology. Also, there will be insights given on how QS IGAUGE was formed and how it helps Indian institutions showcase their potential to the rest of the world.

Participants would be able to have a detailed understanding about the difference between ranking and rating and understand how to participate in both. There will also be a Q & A session.

03:30 PM – 03:45 PMTea Break and Networking
  • Please pre-book your name to attend the workshop by registering yourself.


Title Partner

Microsoft Logo

Powered By

NoPaperForms Solutions Logo

Learning Partner

Ernst & Young Logo

Research Partner

Birla Institute of Management Technology Logo

International Outreach Partner

ASIA INC 500 Logo

Knowledge Partner

ASM Group of Institutes Logo

Strategic Partner


Associate Partner

Dialogue India Logo

Digital Partner

Collegeduniya Logo

Publishing Partner

Excel India Publishers Logo

Technology Partner

mUni Logo

Marketing Automation Partner

Extraaedge Logo

International Partner


Academic Partner

Symbiosis International Logo
Symbiosis Skills and Open University Logo
Symbiosis University of Applied Sciences Logo
Bharati Vidyapeeth Deemed University Logo
REVA University, Bengaluru Logo
Vishwakarma University Logo
Ajeenkya Dy Patil University Logo
Renaissance University Logo
Himalayan University Logo
USHA Martin University Logo
Mangalayatan University Logo
B.E.S.T University Logo
AIMS Institutes, Peenya, Bangalore Logo
Cambridge Institute of Technology Logo
Fledge Institue of Aviation & Hospitality Logo
ISBR Business School Logo

Network Partner

Higher Education Forum Logo
Association of Education, Training & Research Institutes Logo
The Tamil Chamber of Commerce Logo
Indian Education Network Logo
comply4HR Logo

Participating Institutes