UGC: Broadcasting the “Avenues of Excellence” Programme on DD National for HEIs


The “Study in India Portal” has been launched jointly by the Union Education and Skill Development and Entrepreneurship Ministry and the Ministry of External Affairs. To further promote India as a global study destination for students and to increase awareness regarding Indian higher education institutions, the Academy for Liaison in International Education Management (TALIEM) is starting an “Avenues of Excellence” series on DD National Television every Saturday w.e.f. August 26, 2023.

Why this Series?

Through the series, the HEIs will get the opportunity to showcase their campuses and facilities, hold interactive interviews with vice-chancellors, directors, etc., and chat with students and alumni.

About Study in India

The “Study in India” is a flagship project of the Ministry of Education, Government of India which was launched in April 2018.

The programme seeks to endorse India as a prime education hub for international students by inviting them to pursue their higher education in the country. With an attractive set of salient features, the programme is the perfect platform for international students to experience the best of what Indian education has to offer. Therefore, it encourages international students to explore valuable educational opportunities enabled by the top Indian universities.

  • The added advantage of the Study in India Programme is quality assurance wherein it partners up with institutes that:
  • have National Assessment and Accreditation Council (NAAC) accreditation of 3.26 and above, or
  • are ranked among the top 100 in any category except medical by the National Institutional Ranking Framework (NIRF), or
  • have the status of Institute of National Importance (INI) or Institute of Eminence (IOE).

The autonomous body NAAC is an institution established by UGC whereas NIRF, is a framework outlined by the Ministry of Education (MoE) in 2015 is a framework outlined to assess and rank Indian higher education institutions across the country on parameters such as teaching-learning, infrastructure and learning resources, etc.

Therefore, UGC has requested all HEIs to encourage the students and faculties of their respective universities to watch the telecast of the programme on DD National Television every Saturday, e.g., August 2023 (Saturday) at 9.30 a.m. This programme is highly beneficial for the students and faculty as it is going to showcase the Indian HEIs for awareness building and dissemination of information, thus taking a step forward to promote India as a global study destination for students across the globe.