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ASMA

ASMA helps universities and institutions around the world harness the power of digital media and technologies for growth and global reach.

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Track Your Campaign Performance Through Key Social Media Metrics

ASMA May 26, 2017

3 min read

Academic institutions generally have conservative marketing budgets. Therefore, advertising ROI has to be more accountable. Through social media metrics it is now possible to monitor, measure and boost your advertising bottom lines. Social…
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Artificial Intelligence: Redefining Digital Marketing Landscape for Companies

ASMA May 25, 2017

3 min read

When the mobile gaming phenomenon, Pokémon Go was launched in 2016, it instantly occupied the social and digital media landscape. Downloads of the app started with record breaking pace. There was even news on how much calories can be burnt…
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Academic Branding Using Social Media: Choose Your Content Wisely

ASMA May 22, 2017

3 min read

People mostly recognize you for what you say and what you do. Your actions reflect your thoughts and shape your whole personality. The same happens with brands as well, irrespective of the industry they are in. In the age of social…
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5 Easy Steps for Driving More Leads and Increasing Admission Applications through Email Marketing

ASMA May 22, 2017

3 min read

Email marketing still remains to be one of the important tools of integrated marketing communication in modern times. It strongly supplements all other forms of inbound marketing and ensures need base marketing messages to reach a sizeable…
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Blogging: A Powerful Social Media Tool for Knowledge Creation & Dissemination in Academia

ASMA May 3, 2017

3 min read

21st century is the age of collaborative technologies. Internet of things (IoT) has advanced from static information distribution to massive interaction among users. And social media within this sphere has emerged as a dominant tool for…
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Live Streaming Going Viral: Biggest Content Marketing Trend to Adopt in 2017 by Academia

ASMA May 3, 2017

3 min read

Social media is one of the most dynamic industry domains where cutting edge innovation in technology changes things overnight. The same happened when Facebook Live was introduced in April, 2016 where Facebook empowered its users to live…
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What Is Your University’s Instagram Strategy To Gain Followers?

ASMA May 2, 2017

4 min read

Instagram has grown by leaps and bounds since its launch in 2010 and its subsequent acquisition by Facebook in 2012. As per the information available on Wikipedia, just after its launch in 2010, Instagram instantly became popular. Wikipedia…
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Best Ways to Introduce Your College Using Social Media

ASMA Apr 7, 2017

4 min read

The dawn of new millennium has witnessed exponential growth in internet technologies and its convergence with smart communication devices especially mobile phones. One of the largest beneficiaries of this communication revolution is the…
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Ways In Which Social Media Can Change The Game For Institutes

ASMA Mar 31, 2017

2 min read

Institutes in today’s date have become very fierce inherit respective fields, they are aware about what should be done, which filed to tap, who is their target audience and how to get a grip on their target market. Institutes have overcome…
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Various Ways In Which Institutes Can Use Twitter As A Marketing Tool

ASMA Mar 31, 2017

2 min read

In today’s date when technology is moving at a pace faster than lightning, it is indispensable for any kind of setup to not be a part of this huge yet significant race. We are blessed to be in an age where there is a plethora of options for…
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