Saurabh Kulkarni

Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before – if we will allow it.” Jenny Arledge Rapid changes in technology are propelling the growth of Higher Education to the next…
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Is Twitter Worth Your Time? People have been claiming that Twitter is losing its share of voice for quite some time now. But the social media channel still has more than 300 million monthly active users which cannot be and should not be…
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If a country wants to compete and excel at global levels, it must produce thinkers and innovators. And education is the key driver behind this path of growth and development of any nation. However, the paradox is that it seldom gets enough…
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Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in order to find an outlet for creative expression. No matter what your level of writing skill is, you can still find an audience.…
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What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions? Automation is the key to success in this age of digital technology. Marketing automation, in particular, can transform the ways education sector…
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What is Business Intelligence (BI) Business intelligence refers to the process of collecting and analysing raw data to support better decision making. It often involves integration of technology applications for presenting business…
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Adoption of social media in academia is still at a very nascent stage in India. Many colleges in the country are still working under a traditional mode of marketing to primarily attract admission seekers and strengthen brands. Although…
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When we think of Millennials, we think of massive influence of Information and Communications Technology (ICT) in their daily lives. By virtue of being born in an age of communication revolution, rapid changes in ICT have drastically…
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