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Saurabh Kulkarni

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5 Writing Tips for Social Media

Saurabh Kulkarni Feb 18, 2019

2 min read

Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in order to find an outlet for creative expression. No matter what your level of writing skill is, you can still find an audience.…
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Digital Transformation

Accelerate Digital Marketing Efforts In Your Institution Using Marketing Automation

Saurabh Kulkarni Oct 27, 2018

9 min read

What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions? Automation is the key to success in this age of digital technology. Marketing automation, in particular, can transform the ways education sector…
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ROI

Does Your University Have A Live Streaming Strategy?

Saurabh Kulkarni Oct 3, 2018

5 min read

Why Live Stream? The growing popularity of Live Streaming Video Technology has enabled education marketers to create greater engagement with their target audience. After Facebook launched this feature with Facebook Live, businesses have…
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Press Release

Can Social Media Boost Business Intelligence for Universities?

Saurabh Kulkarni Sep 24, 2018

5 min read

What is Business Intelligence (BI) Business intelligence refers to the process of collecting and analysing raw data to support better decision making. It often involves integration of technology applications for presenting business…
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Millennials

Understanding Your Potential Audience: The Millennials

Saurabh Kulkarni Jun 13, 2018

3 min read

Millennials have become increasingly important in marketing, especially with the growth of digitalization. This new generation which is born between the early 1980s and the turn of the century characterizes a very different outlook about…
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Digital Transformation

3 Powerful Reasons Why Academic Institutions Should Use ChatBots

Saurabh Kulkarni May 31, 2018

4 min read

The artificial intelligence (AI) technology is gaining popularity. Everyone is keen to leverage its benefits at different levels of our day-to-day working. So, why should educational institutes fall behind? In this blog, we’ll examine how…
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News

6 Practical Ways Educational Institutes Can Use Social Media Marketing

Saurabh Kulkarni Apr 18, 2018

4 min read

Adoption of social media in academia is still at a very nascent stage in India. Many colleges in the country are still working under traditional mode of marketing to primarily attract admission seekers and strengthen brands. Although many…
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Millennials

Using Influencer Marketing in Academia To Create Pull For Millennials

Saurabh Kulkarni May 22, 2017

4 min read

When we think of Millennials, we think of massive influence of Information and Communications Technology (ICT) in their daily lives. By virtue of being born in an age of communication revolution, rapid changes in ICT have drastically…
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