Author

Saurabh Kulkarni

Coming from a diverse background of startups, software technologies, digital marketing for over 16 years of experience, Saurabh has always been innovative and creative in his approach. He looks for strategic and unique stories in diverse verticals such as martech, edtech and more. Reach to him on saurabh@asmaindia.in

Digital Marketing

Why Targeting Long Tail Keywords is Important for Academia

Saurabh Kulkarni Oct 7, 2019

3 min read

Long-tail keywords are a combination of three to four keyword phrases that explicitly define key attributes of your product or service offering. Whenever a prospective audience uses a highly specific search phrase, they are sure of their…
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Branding

Top 50 EdTech Tools in Higher Education 2019

Saurabh Kulkarni Aug 14, 2019

2 min read

Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before – if we will allow it.” Jenny Arledge Rapid changes in technology are propelling the growth of Higher Education to the next…
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Social Media Marketing

How to Get the Most out of Your Twitter Account – Some Helpful Tips for Colleges and Universities

Saurabh Kulkarni Jul 23, 2019

5 min read

Is Twitter Worth Your Time? People have been claiming that Twitter is losing its share of voice for quite some time now. But the social media channel still has more than 300 million monthly active users which cannot be and should not be…
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Digital Transformation

2019 Election Manifesto : Top Pro-Education Policies You Should Know

Saurabh Kulkarni Apr 25, 2019

5 min read

If a country wants to compete and excel at global levels, it must produce thinkers and innovators. And education is the key driver behind this path of growth and development of any nation. However, the paradox is that it seldom gets enough…
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Digital Marketing

5 Writing Tips for Social Media

Saurabh Kulkarni Feb 18, 2019

2 min read

Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in order to find an outlet for creative expression. No matter what your level of writing skill is, you can still find an audience.…
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Digital Transformation

Accelerate Digital Marketing Efforts In Your Institution Using Marketing Automation

Saurabh Kulkarni Oct 27, 2018

9 min read

What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions? Automation is the key to success in this age of digital technology. Marketing automation, in particular, can transform the ways education sector…
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ROI

Does Your University Have A Live Streaming Strategy?

Saurabh Kulkarni Oct 3, 2018

5 min read

Why Live Stream? The growing popularity of Live Streaming Video Technology has enabled education marketers to create greater engagement with their target audience. After Facebook launched this feature with Facebook Live, businesses have…
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Press Release

Can Social Media Boost Business Intelligence for Universities? – ASMA

Saurabh Kulkarni Sep 24, 2018

5 min read

What is Business Intelligence (BI) Business intelligence refers to the process of collecting and analysing raw data to support better decision making. It often involves integration of technology applications for presenting business…
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Millennials

Understanding Your Potential Audience: The Millennials

Saurabh Kulkarni Jun 13, 2018

3 min read

Millennials have become increasingly important in marketing, especially with the growth of digitalization. This new generation which is born between the early 1980s and the turn of the century characterizes a very different outlook about…
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News

6 Practical Ways Educational Institutes Can Use Social Media Marketing

Saurabh Kulkarni Apr 18, 2018

4 min read

Adoption of social media in academia is still at a very nascent stage in India. Many colleges in the country are still working under a traditional mode of marketing to primarily attract admission seekers and strengthen brands. Although…
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