Author

Saurabh Kulkarni

Coming from a diverse background of startups, software technologies, digital marketing for over 16 years of experience, Saurabh has always been innovative and creative in his approach. He looks for strategic and unique stories in diverse verticals such as martech, edtech and more. Reach to him on saurabh@asmaindia.in

SEO

How to Write SEO-Friendly Content for Academic Institutions

Saurabh Kulkarni Jan 24, 2020

4 min read

More than 90% of online experiences begin with a search engine Google is leading the global search engine market followed by others like Bing, Yahoo etc. As reported by SEOTribunal.com, Google handles 3.8 million…
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ASMA Startup Series

VAAVE Is Geared To Increase Your Alumni Network On Single Platform

Saurabh Kulkarni Nov 30, 2019

3 min read

An alumni engagement platform, VAAVE was founded by Paresh Masade in 2007 VAAVE helps institutes and universities to leverage the power of their alumni network. Alumni have always been considered to be the brand…
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Digital Transformation

Future Perspective of Digital Education in India

Saurabh Kulkarni Oct 19, 2019

5 min read

The proliferation of digital technologies is bringing radical changes in the way education is being delivered and received. The outreach of educational programs is improving day by day with the digitalization of education. Digital education…
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Digital Marketing

Why Targeting Long Tail Keywords is Important for Academia

Saurabh Kulkarni Oct 7, 2019

3 min read

Long-tail keywords are a combination of three to four keyword phrases that explicitly define key attributes of your product or service offering. Whenever a prospective audience uses a highly specific search phrase, they are sure of their…
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Branding

Top 50 EdTech Tools in Higher Education 2019

Saurabh Kulkarni Aug 14, 2019

2 min read

Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before – if we will allow it.” Jenny Arledge Rapid changes in technology are propelling the growth of Higher Education to the next…
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Social Media Marketing

How to Get the Most out of Your Twitter Account – Some Helpful Tips for Colleges and Universities

Saurabh Kulkarni Jul 23, 2019

5 min read

Is Twitter Worth Your Time? People have been claiming that Twitter is losing its share of voice for quite some time now. But the social media channel still has more than 300 million monthly active users which cannot be and should not be…
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Digital Transformation

2019 Election Manifesto : Top Pro-Education Policies You Should Know

Saurabh Kulkarni Apr 25, 2019

5 min read

If a country wants to compete and excel at global levels, it must produce thinkers and innovators. And education is the key driver behind this path of growth and development of any nation. However, the paradox is that it seldom gets enough…
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Digital Marketing

5 Writing Tips for Social Media

Saurabh Kulkarni Feb 18, 2019

2 min read

Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in order to find an outlet for creative expression. No matter what your level of writing skill is, you can still find an audience.…
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Digital Transformation

Accelerate Digital Marketing Efforts In Your Institution Using Marketing Automation

Saurabh Kulkarni Oct 27, 2018

9 min read

What is Marketing Automation and Why Does It Matter for Growth of Academic Institutions? Automation is the key to success in this age of digital technology. Marketing automation, in particular, can transform the ways education sector…
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ROI

Does Your University Have A Live Streaming Strategy?

Saurabh Kulkarni Oct 3, 2018

5 min read

Why Live Stream? The growing popularity of Live Streaming Video Technology has enabled education marketers to create greater engagement with their target audience. After Facebook launched this feature with Facebook Live, businesses have…
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