Author

Saurabh Kulkarni

Coming from a diverse background of startups, software technologies, digital marketing for over 16 years of experience, Saurabh has always been innovative and creative in his approach. He looks for strategic and unique stories in diverse verticals such as martech, edtech and more. Reach to him on saurabh@asmaindia.in

Admissions

Why Conversational Marketing is Important for Academia?

Saurabh Kulkarni Apr 29, 2020

4 min read

The basis of Conversational marketing is personalization. Due to its direct approach, Conversational marketing tends to offer more value to your prospects. Conversational form of communication is an essential element in today’s world of…
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COVID-19

Emerging Situation of Academic Institutions amidst COVID-19 and Recommendations to Deal with the…

Saurabh Kulkarni Apr 6, 2020

5 min read

The increasing rate at which the recent Coronavirus outbreak is escalating in different parts of the country, has forced the central and state governments to shut down most of the services including educational institutions and schools. The…
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Admissions

How to Optimize Online Reputation Management Process for University

Saurabh Kulkarni Mar 4, 2020

5 min read

Online Reputation Management (ORM) has become a crucial inbound marketing activity to enhance branding of your university or college. The reputation of any organization is one of the most valuable attribute that has a deep influence on…
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SEO

How to Write SEO-Friendly Content for Academic Institutions

Saurabh Kulkarni Jan 24, 2020

4 min read

More than 90% of online experiences begin with a search engine Google is leading the global search engine market followed by others like Bing, Yahoo etc. As reported by SEOTribunal.com, Google handles 3.8 million…
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ASMA Startup Series

VAAVE Is Geared To Increase Your Alumni Network On Single Platform

Saurabh Kulkarni Nov 30, 2019

3 min read

An alumni engagement platform, VAAVE was founded by Paresh Masade in 2007 VAAVE helps institutes and universities to leverage the power of their alumni network. Alumni have always been considered to be the brand…
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Digital Transformation

Changing Technological Skills: Future of Campus Placements

Saurabh Kulkarni Oct 31, 2019

8 min read

As per India Skills Report 2019, Electronics and Communication Engineering (ECE) & Information Technology (IT) have the highest employability rate. As per the research estimates, 40-50% of existing jobs that are transaction heavy…
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Digital Transformation

Future of Education Startups in India – Will They Grow Fast Enough?

Saurabh Kulkarni Oct 31, 2019

5 min read

The education sector in India is estimated at US$ 91.7 billion in FY18 and is expected to reach US$ 101.1 billion in FY19. Not just study material, the edtech sector is a career-shaping space that has all the tools to enhance…
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Digital Transformation

Breakdown of Blockchain in Indian Education Industry

Saurabh Kulkarni Oct 31, 2019

5 min read

Advancement in exponential technologies such as Blockchain and Virtual Reality is going to have a noticeable impact on the education domain worldwide. As per the Draft National Education Policy 2019, “Blockchain technology…
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Digital Transformation

Future Perspective of Digital Education in India

Saurabh Kulkarni Oct 19, 2019

5 min read

The proliferation of digital technologies is bringing radical changes in the way education is being delivered and received. The outreach of educational programs is improving day by day with the digitalization of education. Digital education…
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Uncategorized

Artificial Intelligence is a Villain or Hero?

Saurabh Kulkarni Oct 19, 2019

4 min read

Since its advent, a lot of discussions have been following around the usage of Artificial Intelligence in the education sector. Educators and policymakers are closely watching the AI market in the Indian education sector and its…
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