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Admissions
Best Digital Initiatives for Promoting Girl Education in India
Increasing outreach of girl/women education has been an integral part of educational policies and programmes in…
6 min read
Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019
With the continuous growth of digital media technologies and smartphones, online advertising has become more…
5 min read
How to Tap the Power of Herd Mentality in Digital Marketing – A…
In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…
4 min read
16 Effective Ways to Promote User Reviews for Your Academic Business
A student’s career decision is based on multiple factors. For making an informed decision, the student may…
6 min read
Understanding the Role of Data Analytics in Marketing of Academic Brands
Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…
4 min read
Marketing Attribution: How Can It Improve Your Institute’s Marketing…
Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more…
3 min read
Watch Out for the Digital Marketing Priorities for Higher Education in 2019
Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…
9 min read
Emerging Trends in Digital Marketing and EduTech for Institutions in 2019
Where Is 2019 Taking Us?
We all know that the world of digital marketing is pretty fluid. It has been so far…
5 min read
SEO For Universities & Institutions
Did you know - 92% of searchers choose the results that appear on the first page of searches?
The ever-growing…
3 min read
How Can Academic Institutions Effectively Segment Their Social Media Audience…
Social media is like an ocean. Its great expanse often confuses marketers to locate the relevant audience for…
4 min read
8 Key Strategy Components For International Student Acquisition
Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of…
5 min read
Top 3 Things That Colleges Can Scan In Your Social Media Accounts for Admission…
When Mark Zuckerberg created Facebook, he wouldn’t have ever imagined that one day his platform will help colleges…
3 min read
Social Media Content Calendar – Is Your Institution Using it Effectively?
When your university or institution has different social networks to choose from, it is not an easy task to plan…
4 min read
How to Use Drip Marketing Effectively for Academic Institutions?
What is Drip Marketing?
Drip marketing is a marketing automation strategy that is used to send pre-defined…
4 min read
IN CONVERSATION: The ROI of Social Media in Academia Has Gone Up Significantly
“There are several certifications that are now available across the globe and when a student is encourage to…
5 min read
IN CONVERSATION: The use of social networking sites has been widespread have not…
“While the social networking sites have the same key aspects, the cultures and responses around them that become…
7 min read