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ASMA Recognises the Best marketing Talent at India’s Top 30 Marketers’…
The virtual event saw a gathering of top marketers from academia discussing trends, innovative ideas, and sharing…
3 min read How Higher Education Teams Can Cope With COVID-19 Lockdown
Covid-19 outbreak has risen anxieties of many sectors of the economy. Like many other industry verticals, education…
5 min read Why Conversational Marketing is Important for Academia?
The basis of Conversational marketing is personalization. Due to its direct approach, Conversational marketing…
4 min read Will Coronavirus Pandemic Result in Educational Disruption Leading to Some…
According to the leading credit rating agency CRISIL, the impact of the Covid-19 pandemic will be seen across…
4 min read Emerging Situation of Academic Institutions amidst COVID-19 and Recommendations to…
The increasing rate at which the recent Coronavirus outbreak is escalating in different parts of the country, has…
5 min read How to Optimize Online Reputation Management Process for University
Online Reputation Management (ORM) has become a crucial inbound marketing activity to enhance branding of your…
5 min read How Does Diverse Campus Life Matter in Higher Education
Class diversity is very important for holistic development of a student. It fosters healthy growth of a…
6 min read How the Growth of AI Based Chatbot will Impact Education Industry
As per Global Market Insights, the overall market size for chatbots worldwide would be over $1.3 billion by…
4 min read Digital India, What Are Government’s Plans and Policies for Education in India
The landscape of Digital India
Currently, 35% of the Indian population has access to the internet.…
5 min read How is AI Impacting the World of Content Marketing?
How big is the AI industry? - The global enterprise Artificial Intelligence market size was valued at $4.68…
6 min read Future of Robotics Assistance in Higher Education
The worldwide industrial robotics market reached a record $16.5 billion in sales in 2018, according to the…
5 min read How Is Video Marketing Changing the Landscape of Indian Higher Education?
Due to growing effectiveness, videos have become an integral part of education marketing. It is the best tool of…
5 min read Mr. Ashish Hulle – Digital Branding To Connect With International Students
We’re back with another success story of ASMA Top 30 Marketers in Education 2019. Mr. Ashish Hulle works as an…
3 min read How To Attract International Students: A Comprehensive Guide
Indian Higher Education Market: A Quick Snapshot
The Indian Education system is the world's…
7 min read Virtual and Augmented Realities Landscape in Indian Higher Education
Virtual reality is gradually changing the whole learning experience of the education world and India is not far…
4 min read Top 50 EdTech Tools in Higher Education 2019
Technology can become the “wings” that will allow the educational world to fly farther and faster than ever before…
2 min read How Do I Make My Website Voice Friendly To Attract Students
Voice search is the next big thing in online media space. Due to ease and convenience it is drastically becoming…
6 min read How Can Institutes and Universities Use Voice Search in 2019
How can colleges and universities use voice search to create their brand image and increase their popularity. This…
5 min read How Native Advertising Can Improve Your Performance Marketing Strategies
Native advertising has a key role to play in digital marketing. It can enhance your performance marketing tactics.…
4 min read Best Digital Initiatives for Promoting Girl Education in India
Increasing outreach of girl/women education has been an integral part of educational policies and programmes in…
6 min read Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019
With the continuous growth of digital media technologies and smartphones, online advertising has become more…
5 min read How to Tap the Power of Herd Mentality in Digital Marketing – A…
In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…
4 min read 16 Effective Ways to Promote User Reviews for Your Academic Business
A student’s career decision is based on multiple factors. For making an informed decision, the student may…
6 min read Understanding the Role of Data Analytics in Marketing of Academic Brands
Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…
4 min read Marketing Attribution: How Can It Improve Your Institute’s Marketing…
Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more…
3 min read Watch Out for the Digital Marketing Priorities for Higher Education in 2019
Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…
9 min read Emerging Trends in Digital Marketing and EduTech for Institutions in 2019
Where Is 2019 Taking Us?
We all know that the world of digital marketing is pretty fluid. It has been so far…
6 min read SEO For Universities & Institutions
Did you know - 92% of searchers choose the results that appear on the first page of searches?
The ever-growing…
3 min read How Can Academic Institutions Effectively Segment Their Social Media Audience…
Social media is like an ocean. Its great expanse often confuses marketers to locate the relevant audience for…
4 min read 8 Key Strategy Components For International Student Acquisition
Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of…
5 min read Top 3 Things That Colleges Can Scan In Your Social Media Accounts for Admission…
When Mark Zuckerberg created Facebook, he wouldn’t have ever imagined that one day his platform will help colleges…
3 min read Social Media Content Calendar – Is Your Institution Using it Effectively?
When your university or institution has different social networks to choose from, it is not an easy task to plan…
4 min read How to Use Drip Marketing Effectively for Academic Institutions?
What is Drip Marketing?
Drip marketing is a marketing automation strategy that is used to send pre-defined…
4 min read IN CONVERSATION: The ROI of Social Media in Academia Has Gone Up Significantly
“There are several certifications that are now available across the globe and when a student is encourage to…
5 min read IN CONVERSATION: The use of social networking sites has been widespread have not…
“While the social networking sites have the same key aspects, the cultures and responses around them that become…
7 min read