Review of IIM Ahmedabad for its Social Media presence
Social media has gained importance in academia in today’s changing digital world where social media platforms serve as the most crucial source of information. Premier B-school IIM Ahmedabad also uses Social Media platforms for various purposes. IIM Ahmedabad has presence on Facebook, Twitter, LinkedIn, Pagalguy, InsideIIM etc.
IIM Ahmedabad uses different social media platforms to achieve different objectives. For admission purposes IIM Ahmedabad uses Facebook, Pagalguy etc. Once the results of the CAT are out Facebook group is produced of WAT/PI getters. Any sort of admission query is solved on this group. Also separate Google sheet is prepared where students can post their queries so that they can be answered. This guidance is provided till the completion of admission process. Website also plays important role in admission process. Website provides admission brochure, selection status and course information. IIM Ahmedabad has presence on Pagalguy which is also used to update information regarding admission procedure.
IIM Ahmedabad maintains Facebook and Twitter pages of student community where latest student activities, achievements, events etc. are posted. Also articles on InsideIIM provides latest happenings at IIM Ahmedabad. Those social media platforms serve as platform to showcase the student life at IIM Ahmedabad.
Placements are considered most important by most of the students. IIM Ahmedabad publishes its placement reports for summers as well as final placements to provide information about companies visiting the campus. It also adds to the Brand value of the institute.
IIM Ahmedabad tied hands with LinkedIn to launch verified alumni networking platforms. IIM Ahmedabad has formed two groups for its page on LinkedIn named Indian Institute of Management-Ahmedabad and the second called IIM-A Executive Education Alumni. One caters to its long-term courses while the other focuses on alumni from short-term courses like Executive Education, Faculty Development Programme, and Armed Forces Programme.
For effective communication IIM Ahmedabad uses Facebook, Twitter and LinkedIn pages and provides latest news of the Institute such as awards, event, festivals, competitions. Activity clubs at IIM Ahmedabad uses such platforms for communication. LinkedIn also launched University pages and IIM Ahmedabad was first school to have LinkedIn university page.
So it is evident that the presence on social media has become important and necessary for the institutes to position themselves better.