Author

Rahul Jain

He is the founder and director of FMA Digital, which is positioned as one of the leading Digital Marketing Companies in India for higher education institutions and universities. He is a trusted advisor by clients, who want to implement digital marketing to produce massive results fast. He is a recognized speaker on Digital Marketing, having delivered many MDPs, 100+ workshops/sessions and trained 1000+ budding marketers on the impact and techniques of Digital Marketing.

Admissions

Understanding the Role of Data Analytics in Marketing of Academic Brands

Rahul Jain Mar 12, 2019

4 min read

Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands since long. However, with the advent of technology, measuring the performance of marketing campaigns is no more a fallacy.…
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Digital Marketing

Use of Social Media in Teaching and Learning: Emerging Role of Social Media and its Importance in…

Rahul Jain Feb 18, 2019

6 min read

Social media has gained incredible popularity over the past few years as an open source of information and knowledge sharing platform. Educational institutions are using social media space to interact with young minds. We are seeing…
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Digital Marketing

Marketing Attribution: How Can It Improve Your Institute’s Marketing Strategy?

Rahul Jain Feb 8, 2019

3 min read

Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more tools, more channels for promotion and even more audience base. Marketing has evolved to omni-channel levels. Campaigns…
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Admissions

Emerging Trends in Digital Marketing and EduTech for Institutions in 2019

Rahul Jain Feb 1, 2019

6 min read

Where Is 2019 Taking Us? We all know that the world of digital marketing is pretty fluid. It has been so far marked with an array of advance development and is still evolving. Internet has made digital marketing the most sought after…
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Digital Transformation

Digital Marketing in Higher Education: Importance, Benefits and Impact

Rahul Jain Jan 8, 2019

7 min read

Digital marketing has had a deep impact on not just higher education marketing but higher education as a whole. Most academic institutions worldwide are now using digital marketing technologies to not only connect and engage with their…
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International Relations

8 Key Strategy Components For International Student Acquisition

Rahul Jain Dec 6, 2018

5 min read

Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of getting global recognition is by way of international accreditations that represents highest standard of quality for business…
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Case Study

Influence of Social Media in Developing Corporate Relations – A Case Study of Murugappa…

Rahul Jain Nov 19, 2018

5 min read

Academic institutions and universities try to build relationships with corporates and industries for accomplishing a variety of objectives. These objectives may include supporting employment for graduates, building a strong way for…
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Social Media Plan

Checklist for a Successful Social Media Marketing Strategy

Rahul Jain Nov 14, 2018

4 min read

As marketing professionals, we are constantly on a look out for more effective ways to tap trends and acquire customers. We keep on brainstorming for better strategies to achieve success. But we tend to forget that a right start can win…
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Admissions

How to Use Drip Marketing Effectively for Academic Institutions?

Rahul Jain Sep 28, 2018

4 min read

What is Drip Marketing? Drip marketing is a marketing automation strategy that is used to send pre-defined communication to prospects. The message template is pre-written and scheduling is done on the basis of a set algorithm. Emailers and…
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Digital Transformation

How Digital Transformation is Disrupting Education

Rahul Jain Sep 10, 2018

3 min read

Technology is considered as an engine of economic growth. It has brought lot of positive disruption in business. The same is poised to happen in education sector too. Disruption is driven by capabilities of new technologies to fulfill…
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