Author

Rahul Jain

He is the founder and director of FMA Digital, which is positioned as one of the leading Digital Marketing Companies in India for higher education institutions and universities. He is a trusted advisor by clients, who want to implement digital marketing to produce massive results fast. He is a recognized speaker on Digital Marketing, having delivered many MDPs, 100+ workshops/sessions and trained 1000+ budding marketers on the impact and techniques of Digital Marketing.

Admissions

Best Digital Initiatives for Promoting Girl Education in India

Rahul Jain May 3, 2019

6 min read

Increasing outreach of girl/women education has been an integral part of educational policies and programmes in India. The National Policy on Education has emphasized on the need for women empowerment through the expansion of girl education…
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Admissions

Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019

Rahul Jain Apr 24, 2019

5 min read

With the continuous growth of digital media technologies and smartphones, online advertising has become more customized and engagement oriented. The trend in digital marketing network has transformed radically. And with the entry of…
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Digital Marketing

Importance of Tagging in Social Media Marketing

Rahul Jain Mar 26, 2019

6 min read

People are generally confused about the concept of tagging in social media marketing. As a result, they are unclear about the usage of ‘#’ and ‘@’ tags and its impact on social media performance of a campaign. This blog tends to help you…
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Branding

16 Effective Ways to Promote User Reviews for Your Academic Business

Rahul Jain Mar 25, 2019

6 min read

A student’s career decision is based on multiple factors. For making an informed decision, the student may typically consult friends, parents or any other well-wisher for guidance and advice. In the age of internet technology, an aspirant…
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Admissions

Understanding the Role of Data Analytics in Marketing of Academic Brands

Rahul Jain Mar 12, 2019

4 min read

Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands since long. However, with the advent of technology, measuring the performance of marketing campaigns is no more a fallacy.…
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Digital Marketing

Use of Social Media in Teaching and Learning: Emerging Role of Social Media and its Importance in…

Rahul Jain Feb 18, 2019

6 min read

Social media has gained incredible popularity over the past few years as an open source of information and knowledge sharing platform. Educational institutions are using social media space to interact with young minds. We are seeing…
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Digital Marketing

Marketing Attribution: How Can It Improve Your Institute’s Marketing Strategy?

Rahul Jain Feb 8, 2019

3 min read

Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more tools, more channels for promotion and even more audience base. Marketing has evolved to omni-channel levels. Campaigns…
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Admissions

Emerging Trends in Digital Marketing and EduTech for Institutions in 2019

Rahul Jain Feb 1, 2019

6 min read

Where Is 2019 Taking Us? We all know that the world of digital marketing is pretty fluid. It has been so far marked with an array of advance development and is still evolving. Internet has made digital marketing the most sought after…
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Digital Transformation

Digital Marketing in Higher Education: Importance, Benefits and Impact

Rahul Jain Jan 8, 2019

7 min read

Digital marketing has had a deep impact on not just higher education marketing but higher education as a whole. Most academic institutions worldwide are now using digital marketing technologies to not only connect and engage with their…
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International Relations

8 Key Strategy Components For International Student Acquisition

Rahul Jain Dec 6, 2018

5 min read

Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of getting global recognition is by way of international accreditations that represents highest standard of quality for business…
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