Rahul Jain

Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands since long. However, with the advent of technology, measuring the performance of marketing campaigns is no more a fallacy.…
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Social media has gained incredible popularity over the past few years as an open source of information and knowledge sharing platform. Educational institutions are using social media space to interact with young minds. We are seeing…
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Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more tools, more channels for promotion and even more audience base. Marketing has evolved to omni-channel levels. Campaigns…
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Where Is 2019 Taking Us? We all know that the world of digital marketing is pretty fluid. It has been so far marked with an array of advance development and is still evolving. Internet has made digital marketing the most sought after…
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Digital marketing has had deep impact on not just higher education marketing but higher education as a whole. Most academic institutions worldwide are now using digital marketing technologies to not only connect and engage with its…
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Many B-Schools these days are trying to position themselves globally in a credible way. A significant strategy of getting global recognition is by way of international accreditations that represents highest standard of quality for business…
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