Author

Rahul Jain

He is the founder and director of FMA Digital, which is positioned as one of the leading Digital Marketing Companies in India for higher education institutions and universities. He is a trusted advisor by clients, who want to implement digital marketing to produce massive results fast. He is a recognized speaker on Digital Marketing, having delivered many MDPs, 100+ workshops/sessions and trained 1000+ budding marketers on the impact and techniques of Digital Marketing.

Video Marketing

How Is Video Marketing Changing the Landscape of Indian Higher Education?

Rahul Jain Dec 16, 2019

5 min read

Due to growing effectiveness, videos have become an integral part of education marketing. It is the best tool of engagement to target marketing campaigns around your target audience. Content consumption on YouTube and other online video…
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International Relations

How To Attract International Students: A Comprehensive Guide

Rahul Jain Nov 19, 2019

7 min read

Indian Higher Education Market: A Quick Snapshot The Indian Education system is the world's third-largest Higher Education System with more than 800 universities, 39,000 colleges and a capacity of enrolling more than a…
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Digital Marketing

What is User Generated Content and Why Academic Institutions Should Be Using it?

Rahul Jain Jul 23, 2019

8 min read

User Generated Content has become a popular norm on web space these days, especially social media. User Generated content helps to provide genuineness and builds on credulity of source. It is a good strategy to generate qualified leads and…
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Social Media Plan

How to Build Followers on Instagram For Your College or University

Rahul Jain Jul 9, 2019

6 min read

Seeing the growing popularity of Instagram among millennials, your Institute has included Instagram in its social media marketing strategy. But since its creation, your marketing team is struggling to get the desired ROI from the popular…
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Social Media Plan

How Academic Enterprises Can Indirectly Increase Their SEO Matrix through Social Media Marketing

Rahul Jain Jun 20, 2019

4 min read

Social Media activities indirectly affect the performance of your search engine optimization (SEO). So, let’s look at some of the important benefits for SEO that come from user interactions on social media. In the new age of digital…
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Admissions

How Native Advertising Can Improve Your Performance Marketing Strategies

Rahul Jain May 28, 2019

4 min read

Native advertising has a key role to play in digital marketing. It can enhance your performance marketing tactics. In this blog, we will learn how to leverage native advertising and Marketing Strategies to give the best to our digital…
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Social Media Plan

How Educational Institutions Can Motivate Internal Stakeholders for Increasing Their Involvement and…

Rahul Jain May 22, 2019

4 min read

The best way of increasing participation and involvement of your faculty and staff is through appreciation and acknowledgement using social media. Social media is a great tool for colleges to improve internal branding by acknowledging…
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Digital Transformation

Noteworthy Digital Initiatives that are Redefining Rural Education in India

Rahul Jain May 10, 2019

6 min read

State of Rural Education in India Majority of India still lives in villages and so the need for redefining rural education in India in the 21st century holds critical importance. Rural education in India is currently facing a lot of…
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Admissions

Best Digital Initiatives for Promoting Girl Education in India

Rahul Jain May 3, 2019

6 min read

Increasing outreach of girl/women education has been an integral part of educational policies and programmes in India. The National Policy on Education has emphasized on the need for women empowerment through the expansion of girl education…
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Admissions

Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019

Rahul Jain Apr 24, 2019

5 min read

With the continuous growth of digital media technologies and smartphones, online advertising has become more customized and engagement oriented. The trend in digital marketing network has transformed radically. And with the entry of…
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