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Digital Marketing
Why Digital Marketers in Academia Need to Know About DSP
Demand-side platform (DSP) is a system that enables digital and buyers to manage multiple ad inventory accounts…
4 min read Do You Know How Often to Post on Social Media
Frequency of posting is one of the key elements of success in social media marketing. “How often do I need to post…
4 min read Noteworthy Digital Initiatives that are Redefining Rural Education in India
State of Rural Education in India
Majority of India still lives in villages and so the need for redefining rural…
6 min read Best Digital Initiatives for Promoting Girl Education in India
Increasing outreach of girl/women education has been an integral part of educational policies and programmes in…
6 min read Impact of Digital Media on New Generation Education
With the inception and impact of technology in education, we are seeing a lot of innovative changes in teaching…
4 min read Programmatic Advertising: A Growing Trend in Digital Marketing to Watch in 2019
With the continuous growth of digital media technologies and smartphones, online advertising has become more…
5 min read How To Apply Communication Design Principles to Enhance Education Marketing…
Communication design is an area that uses design ideas to connect with people. The approach involves packaging the…
4 min read Importance of Tagging in Social Media Marketing
People are generally confused about the concept of tagging in social media marketing. As a result, they are unclear…
6 min read How to Tap the Power of Herd Mentality in Digital Marketing – A…
In the world of digital media marketing, 3 things are very crucial – traffic, leads and conversion. In order to…
4 min read 16 Effective Ways to Promote User Reviews for Your Academic Business
A student’s career decision is based on multiple factors. For making an informed decision, the student may…
6 min read How Technology Can Affect Front Line Services in Academia
The growth of exponential technologies such as chatbots, artificial intelligence (AI), and augmented reality etc.…
3 min read Understanding the Role of Data Analytics in Marketing of Academic Brands
Marketing is a ROI driven business function. How do you make it accountable has been a challenging tasks for brands…
4 min read Why is Email Marketing Important For Universities?
Here are some interesting stats about University Email Marketing -
72% of the millennials consider email as…
3 min read Use of Social Media in Teaching and Learning: Emerging Role of Social Media and…
Social media has gained incredible popularity over the past few years as an open source of information and…
6 min read How to Increase Social Media Engagement – A Guide For Academic Institutions
With growing competition in the market there is an urge to look for innovative ways of increasing brand outreach…
5 min read 5 Writing Tips for Social Media
Today, everyone has the opportunity to express on social media. And, you don’t even have to be a great writer in…
2 min read Marketing Attribution: How Can It Improve Your Institute’s Marketing…
Today’s marketing landscape is very wide and full of choices for marketing professionals. Marketers today have more…
3 min read Watch Out for the Digital Marketing Priorities for Higher Education in 2019
Marketing has always played a pivotal role in education sector. For long newspaper ads and other traditional modes…
9 min read Emerging Trends in Digital Marketing and EduTech for Institutions in 2019
Where Is 2019 Taking Us?
We all know that the world of digital marketing is pretty fluid. It has been so far…
6 min read SEO For Universities & Institutions
Did you know - 92% of searchers choose the results that appear on the first page of searches?
The ever-growing…
3 min read